As a business owner looking for cost-effective ways to boost engagement and streamline your marketing, QR codes might just be your new best friend.

Here are only a few of the upsides they offer.

Grow your list

In order to grow your database, you need to capture customer information, and QR codes offer a perfect solution. For example, you could put one on posters or handouts at events for visitors to scan and quickly sign up for your newsletter. Or add one to your postcards, promising a discount or item of value (like an informational e-book) in exchange for their email. The more enticing the incentive, the more likely they’ll be to engage.

Encourage reviews

Though the exact statistics vary, numerous studies show that people are generally willing to leave reviews—you just have to make it easy for them. And with a QR code placed on a receipt or flyer, you can send customers directly to a feedback form on your preferred platform, such as your website, a social media page, or Google.

Assess what works

If you’re looking to see which marketing efforts are driving results, QR codes can give you the data you need. By tracking how many people scan each one, when they do it, and where they are, you can get real-time insights into each campaign’s performance, helping you make useful adjustments.

Getting started Creating

QR codes is simple with a platform like Bitly, which offers a limited free account as well as tiered paid ones to suit your needs. Other options, including Canva, even allow you to customize the design. Try any of these out, and see how it can take your marketing to the next level.

TAKE ACTION:
Start a free trial with a QR code platform, and create one or two that link to your website or a special promotion.