Clear, specific prompts can enhance AI responses, in turn helping you improve business outcomes.

Generative AI has

changed marketing, problemsolving, and more for businesses all over the world, but the reality is that the quality of its answers depends greatly on the prompts you provide. Here are a few ways to enhance them to help ensure that you get the most out of this new-age assistant.

Provide background
Rather than simply making a request, give the AI program some basic information on your company so it can finetune its response to more closely align with your brand. Say you’re seeking insight on market trends along with tips for capitalizing on them— describe what, exactly, your market is, who your competitors are, and what your primary mission is. Or if you’re in need of marketing material for a new campaign, consider providing examples from past ones, enabling the AI generator to better mimic the tone and standards of your typical content. The more background you provide, the more it will have to work with to create the best response for you.

Be specific
A broad, generic query like “Write a marketing plan” may only yield a broad, generic answer. Instead, get more specific with the subject, structure, analytical depth, and the like. For instance, is this for a marketing email or a web page? Are you seeking bullets or paragraphs? Do you want the tone to be more professional or casual? By narrowing these details down with a prompt such as “Create a six-month digital marketing strategy in bullet points for a SaaS company targeting midmarket B2B clients,” you’re much more likely to get results suited to your needs.

TAKE ACTION:
Craft a few different AI prompts that are
specific and have clear objectives to see
which one produces an optimal reply.