Brainstorming is a time-tested method that’s been used by people in practically every field, from teachers helping students to C-suites nailing down mission statements. It can even unearth game-changing “aha” moments—but whether it takes you and your team down such a path or leads you to meander aimlessly depends on how you utilize it.

Before

Much like a competition, you need to establish the purpose and rules. Before a session, determine all the key brainstorming parameters, such as:

• How long will you meet for?
• What’s your clearly defined goal?
• Who will be involved?
• What method (e.g., hand-raising) will everyone use to share their thoughts?
• Who will keep track of the ideas?
• How will the input be recorded: by video or note-taking?

During

Wielding total control of the room may be the norm in a business setting, but now’s the time to loosen the reins. After conveying the goal to participants, declare that your session will be a judgment-free zone where everything said is considered and everyone can give their opinions.

After

Even once the final suggestion is made, the task isn’t complete. You still have a wealth of information you need to pore over, asking yourself which concepts could help you meet your objectives—if not grow your business exponentially. Now is the time to be judicious, eliminating any that aren’t feasible and exploring how to implement the ones that are.

Innovation is the heartbeat of every successful company, and that requires people coming together to find the best ideas possible. By using brainstorming intentionally, you can not only show that you value your team’s input but also open the door to endless possibilities.

TAKE ACTION:
Apply these tips to your next brainstorming meeting, then follow up with the participants about its productiveness.