Helping your personnel improve their skills is indispensable for growing your business.

As an entrepreneur, one word you never like to hear is stagnation, whether it relates to your revenue or the overall economy. However, you also don’t want it creeping into your organization at an individual level, negatively impacting your team members’ growth and your own. Discover the rewards your company can reap when you prioritize professional development at all levels.

Why is it important?

The simple answer is that the more skilled your workforce is, the better they will be at their jobs. But it’s not just about your bottom line—it’s also about retention. Here are just a few of the many statistics that illustrate how employees today regard their growth:

• A 2025 Gallup poll found that 50 percent of workers are considering a new job and only 26 percent are likely to recommend their employer. One of their top reasons for leaving over the past five years? A lack of advancement, development, or career opportunities.
• According to a survey from the business membership organization the Conference Board, 96 percent of respondents said it was “important or very important for them to continuously develop their work-related skills.”

So even if you don’t always hear about your employees’ desired progression, it’s still there and they will seek it out, either at your company or at another willing to provide it. The best way to avoid the latter is to proactively encourage your people to better themselves; doing so will increase the odds that they’ll stay because you’re showing that you want them to grow. In addition, you’ll create a culture that’s more collaborative rather than being top heavy, allowing them to feel as if they have a voice and aren’t merely cogs in the machine. (As a bonus, it will also make your organization more attractive to potential hires.)

Just as important, it strengthens connections within your team and increases overall morale. As a result, individuals will be more engaged with your mission—if not outright enthusiastic about your business itself—instead of seeing their work as just a job. And, as every leader knows, a motivated workforce is a productive one eager to meet, if not exceed, the company’s goals.

How to implement it

There are numerous simple, cost-effective ways to go about professional development. But you know your organization best, so it’s your job to determine what will work for those within it. Some common examples include specialized training, workshops, and courses (inhouse, outside your walls, or online)— tools that are easy to incorporate into your workers’ day-to-day schedules without affecting their work. Offering full or partial tuition reimbursement for getting a higher degree, such as an MBA, is another great option.

Even the seemingly simplest gestures can have a big impact. For instance, discuss with each team member their career goals along with their path for growth within your company, and provide the equipment and tech they need to achieve them. And if an enthusiastic employee is eager to manage someday, consider mentoring or coaching them to help them get there.

Finally, don’t hesitate to seek solutions straight from the horse’s mouth. Send out surveys or questionnaires to everyone, asking what tools they need to be even better at their jobs, and remember to tap the already-developed skills and know-how of your seasoned workers. Encouraging them to disseminate their expertise to their peers creates a win-win situation since it will help these veterans feel respected and valued, increase the learning of your other employees (at no additional cost!), and naturally build team bonds.

It starts with you

This concept shouldn’t be relegated to lower levels, though—you and your C-suite must participate in it as well. Leading by doing is often more impactful than leading by saying, after all, so if you haven’t made it a habit already, prioritize soaking in all the knowledge you can. Start by reading any of the countless books available from wildly successful business leaders, which will sharpen your mindset and reveal key strategies. Also, attend conferences a few times a year to learn about the latest trends in your industry as well as what’s ahead. Ultimately, no matter how you choose to do so, showing yourself to be a continual learner will make it clear to everyone that you not only take personal growth seriously but also are on the journey with them, striving together toward becoming the best company possible.

Sir Isaac Newton famously concluded that a body at rest will stay at rest unless an external force makes it move. Be that force in your organization by implementing and encouraging professional development, ensuring that everyone within it keeps moving in one direction—onward and upward.

TAKE ACTION:
Brainstorm ideas for how you can include professional development as part of your business’s mission.