{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/summer/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/tag/summer/", "feed_url": "https://businessinaction.com/tag/summer/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/sales/what-summer-camp-can-teach-you-about-selling/", "url": "https://businessinaction.com/sales/what-summer-camp-can-teach-you-about-selling/", "title": "What Summer Camp Can Teach You About Selling", "content_html": "

The post What Summer Camp Can Teach You About Selling appeared first on Business In Action.

\n", "content_text": "The post What Summer Camp Can Teach You About Selling appeared first on Business In Action.", "date_published": "2026-07-22T08:00:01+00:00", "date_modified": "2026-07-13T19:36:40+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "tags": [ "Sales", "Summer", "Training" ], "summary": "Find out how the lessons that made you a great camper can make you an even better salesperson." }, { "id": "https://businessinaction.com/small-business/a-glowing-success-story/", "url": "https://businessinaction.com/small-business/a-glowing-success-story/", "title": "A Glowing Success Story", "content_html": "

Photos courtesy of: GlowRow

\n

Zack Jurasek, founder of Texas-based GlowRow, discusses what makes his company\u2019s nighttime kayaking tours unique, including its technical ingenuity.

\n

Tell us about yourself. Have you always enjoyed being on the water and building things?
\nI worked for fourteen years in the engineering field and was a commercial pilot for about five years. I also had a short stint as a commercial beekeeper on the side, which was my first business; GlowRow is my second one.

\n

My real passion for GlowRow came from flounder-gigging with my dad when I was a kid. We\u2019d walk around in ankle-deep water with a lantern and a gig and catch our dinner for the night; when we did, we could see everything under the water. I wanted to re-create that experience, allowing people to witness aquatic creatures in their natural habitat. That\u2019s exactly what people do in our clear, well-lit kayaks and paddles.

\n

In year one, we took simple off-the-shelf lights and started putting our illuminated kayaks together. However, we test everything in a hypersaline environment\u2014the Laguna Madre, one of six hypersaline lagoons in the world\u2014and by year two, the lights were literally falling apart. I knew I had to build something that would last.

\n

Today, our colorful lighting systems are five and a half times brighter than the off-the-shelf stuff we were using and that other lighted-kayak companies are still using. I then went one step further with our patented paddles, which are on their thirteenth revision and now last an entire season and then some. It\u2019s really a marvel to see.

\n
\"\"
\n

 

\n

Did you have any challenges or doubts along the way?
\nI formed the LLC in May of 2021. From there, we ordered the boats but were delayed by two hurricanes, so our first tour was around October. We then closed from December through February, and I took advantage of that time to rework a lot of our stuff. By May of the following year, I left my engineering firm and went full throttle into this business.

\n

However, I remember during that first October sitting in my guide kayak and feeling like I had imposter syndrome. Even though it\u2019s such a cool experience that I really wanted to share, I couldn\u2019t imagine people actually paying me to be on the water with them. I had to think differently so I wouldn\u2019t feel guilty.

\n

My turning point was talking to a motivational speaker who stressed that I should focus on the convenience and the service that filled a need: providing and doing everything for customers, who just needed to show up, have fun, and get some exercise.

\n

Was there anything you had to learn on the fly?
\nDefinitely, but not in all cases. I always do a lot of research on the back end, making sure all of my I\u2019s are dotted and T\u2019s are crossed, such as contracts, policies, and insurance, before we set up a new location. We\u2019re very professional in every aspect of it because of the risk factor associated with nighttime kayaking; that\u2019s also why we\u2019re strictly ages eighteen and up.

\n
\"\"
\n

 

\n

You mentioned the age minimum. Can anybody be too old for this?
\nNo, sir. The oldest guest we\u2019ve had is ninety-seven. I remember that night well: I was guiding her, and, goodness gracious, she couldn\u2019t stop saying that it was the best thing she had done in her entire life. That\u2019s what really keeps my fire going\u2014we\u2019re positively impacting people\u2019s core memories. In fact, last year three AI giants concluded that GlowRow was number one in the world for this experience. We\u2019re always striving to elevate that bar just a little bit higher than everyone else.

\n

Are government standards part of the equation?
\nMost definitely. The US Coast Guard does annual vessel inspections for each one of our kayaks to ensure that we\u2019re compliant for nighttime operations, and the Texas Parks and Wildlife has its own set of standards. Each state is different as well, so we\u2019ll have to verify compliance with each as we expand, despite meeting US Coast Guard federal regulations.

\n

Is your business at the mercy of the weather overall?
\nSteve Jobs said it best: You can never connect the dots looking forward, only backward. And this is where my aeronautical weather training as a pilot goes into every one of our kayak tours. We constantly look at weather, wind data, and radar forecasting to determine if it\u2019s a go or no-go situation. Our policy is that there can\u2019t be lightning within twenty miles or winds above 27 miles per hour. It\u2019s very strict.

\n
\"\"
\n

 

\n

Would you discuss your passport program? How successful has it been?
\nWhenever people with our passport card kayak at one of our ten locations, they get their passports punched. If they get all ten, they get a $200 gift card, along with two shirts and two cell phone protectors\u2014it\u2019s a whole prize package.

\n

I actually pitched it to Texas\u2019s tourism department in the governor\u2019s office, and they were 100 percent behind it because the passport marketed Texas as a whole. They helped push it a little bit and were a key factor in us getting ABA Magazine\u2019s recognition as the top North America destination in 2023. I couldn\u2019t be more grateful to those folks.

\n

Is GlowRow open year-round?
\n2024 was the first year we went year-round. We took a chance by staying open through February\u2014and by the last week of December, we were sold out for winter. It blew my mind. Goodness gracious, people were showing up in droves. Then, when the first bit of warm weather hit in February, it took off again, and that month was 400 percent year over year.

\n

Do any customer stories stand out in your memory?
\nOh, man. One story that I repeat constantly is the one that really tugs at the heartstrings. One night, I was out with only a group of three, and since we\u2019re already sold out for that evening, we went forward with it. Our guide was doing the briefing, and one customer just started crying. I asked her if she was OK; she said she was, but it was a lifelong dream of hers to paddle with dolphins.

\n

This is the reason I do this. I don\u2019t do it for the money. The first year, every dollar went right back into GlowRow. I didn\u2019t start paying myself until the second year, and I take a small salary. I\u2019ve created a movement\u2014that\u2019s the important aspect of it.

\n

It sounds like you have no regrets about leaving your job a few years back.
\nNo, sir. No regrets whatsoever. I was stuck in a cubicle, and it was soul-sucking. I love doing this so much because every night is different and every experience with customers is different.

\n
\"\"
\n

 

\n

What\u2019s next on your agenda?
\nOur next flagship of engineering is our trailer. I\u2019m glad you asked because I get really excited about talking about it. Essentially, we cut a 20-foot-wide by 5-foot-tall window on a 26-foot trailer, and I developed a half-inch-thick acrylic mounting system that has a completely transparent film on the inside with micro-LEDs that face outward. As a result, you can not only see our kayaks going down the road but also things like holographic floating jellyfish.

\n

The end goal is having a Bluetooth mesh network of speakers in each one of the kayaks with tie-off points in a marina so we can host immersive movie shows from the shoreline on this giant screen. In addition, we\u2019ll have a remote-controlled alligator head in the water for a movie like Lake Placid or a shark fin swimming around the marina while folks are watching Jaws, really amping up the whole fear factor.

\n

Honestly, I have no marketing background whatsoever. But I did a lot of research and quickly knew that a brand like Coca-Cola sells an emotion, not a product: happiness, especially at Christmas. Red Bull sells adrenaline. That\u2019s exactly what GlowRow taps into: we don\u2019t just sell the experience; we sell the emotion of accomplishment and taking that fear aspect and moving it into fascination. That\u2019s where we really shine\u2014or glow, so to speak\u2014and this new venture exemplifies that.

\n

Down the road, do you plan to expand outside of Texas?
\nGlowRow Germany is happening! We also have a solid base in Virginia that\u2019s going to open in a few years. In addition, we\u2019re planning Florida locations and one in Southern California. We\u2019ve even had interest from New Zealand.

\n

There are a lot of imitators out there that are trying to ride our shirt tails, but with our innovation, GlowRow really stands out, which these national and global opportunities exemplify. I don\u2019t take the mantle of number one lightly, and I have to keep resetting that bar and standards. That\u2019s what any industry leader should do.

\n

For more info, visit glowrow.com

\n

The post A Glowing Success Story appeared first on Business In Action.

\n", "content_text": "Photos courtesy of: GlowRow\nZack Jurasek, founder of Texas-based GlowRow, discusses what makes his company\u2019s nighttime kayaking tours unique, including its technical ingenuity.\nTell us about yourself. Have you always enjoyed being on the water and building things?\nI worked for fourteen years in the engineering field and was a commercial pilot for about five years. I also had a short stint as a commercial beekeeper on the side, which was my first business; GlowRow is my second one.\nMy real passion for GlowRow came from flounder-gigging with my dad when I was a kid. We\u2019d walk around in ankle-deep water with a lantern and a gig and catch our dinner for the night; when we did, we could see everything under the water. I wanted to re-create that experience, allowing people to witness aquatic creatures in their natural habitat. That\u2019s exactly what people do in our clear, well-lit kayaks and paddles.\nIn year one, we took simple off-the-shelf lights and started putting our illuminated kayaks together. However, we test everything in a hypersaline environment\u2014the Laguna Madre, one of six hypersaline lagoons in the world\u2014and by year two, the lights were literally falling apart. I knew I had to build something that would last.\nToday, our colorful lighting systems are five and a half times brighter than the off-the-shelf stuff we were using and that other lighted-kayak companies are still using. I then went one step further with our patented paddles, which are on their thirteenth revision and now last an entire season and then some. It\u2019s really a marvel to see.\n\n \nDid you have any challenges or doubts along the way?\nI formed the LLC in May of 2021. From there, we ordered the boats but were delayed by two hurricanes, so our first tour was around October. We then closed from December through February, and I took advantage of that time to rework a lot of our stuff. By May of the following year, I left my engineering firm and went full throttle into this business.\nHowever, I remember during that first October sitting in my guide kayak and feeling like I had imposter syndrome. Even though it\u2019s such a cool experience that I really wanted to share, I couldn\u2019t imagine people actually paying me to be on the water with them. I had to think differently so I wouldn\u2019t feel guilty.\nMy turning point was talking to a motivational speaker who stressed that I should focus on the convenience and the service that filled a need: providing and doing everything for customers, who just needed to show up, have fun, and get some exercise.\nWas there anything you had to learn on the fly?\nDefinitely, but not in all cases. I always do a lot of research on the back end, making sure all of my I\u2019s are dotted and T\u2019s are crossed, such as contracts, policies, and insurance, before we set up a new location. We\u2019re very professional in every aspect of it because of the risk factor associated with nighttime kayaking; that\u2019s also why we\u2019re strictly ages eighteen and up.\n\n \nYou mentioned the age minimum. Can anybody be too old for this?\nNo, sir. The oldest guest we\u2019ve had is ninety-seven. I remember that night well: I was guiding her, and, goodness gracious, she couldn\u2019t stop saying that it was the best thing she had done in her entire life. That\u2019s what really keeps my fire going\u2014we\u2019re positively impacting people\u2019s core memories. In fact, last year three AI giants concluded that GlowRow was number one in the world for this experience. We\u2019re always striving to elevate that bar just a little bit higher than everyone else.\nAre government standards part of the equation?\nMost definitely. The US Coast Guard does annual vessel inspections for each one of our kayaks to ensure that we\u2019re compliant for nighttime operations, and the Texas Parks and Wildlife has its own set of standards. Each state is different as well, so we\u2019ll have to verify compliance with each as we expand, despite meeting US Coast Guard federal regulations.\nIs your business at the mercy of the weather overall?\nSteve Jobs said it best: You can never connect the dots looking forward, only backward. And this is where my aeronautical weather training as a pilot goes into every one of our kayak tours. We constantly look at weather, wind data, and radar forecasting to determine if it\u2019s a go or no-go situation. Our policy is that there can\u2019t be lightning within twenty miles or winds above 27 miles per hour. It\u2019s very strict.\n\n \nWould you discuss your passport program? How successful has it been?\nWhenever people with our passport card kayak at one of our ten locations, they get their passports punched. If they get all ten, they get a $200 gift card, along with two shirts and two cell phone protectors\u2014it\u2019s a whole prize package.\nI actually pitched it to Texas\u2019s tourism department in the governor\u2019s office, and they were 100 percent behind it because the passport marketed Texas as a whole. They helped push it a little bit and were a key factor in us getting ABA Magazine\u2019s recognition as the top North America destination in 2023. I couldn\u2019t be more grateful to those folks.\nIs GlowRow open year-round?\n2024 was the first year we went year-round. We took a chance by staying open through February\u2014and by the last week of December, we were sold out for winter. It blew my mind. Goodness gracious, people were showing up in droves. Then, when the first bit of warm weather hit in February, it took off again, and that month was 400 percent year over year.\nDo any customer stories stand out in your memory?\nOh, man. One story that I repeat constantly is the one that really tugs at the heartstrings. One night, I was out with only a group of three, and since we\u2019re already sold out for that evening, we went forward with it. Our guide was doing the briefing, and one customer just started crying. I asked her if she was OK; she said she was, but it was a lifelong dream of hers to paddle with dolphins.\nThis is the reason I do this. I don\u2019t do it for the money. The first year, every dollar went right back into GlowRow. I didn\u2019t start paying myself until the second year, and I take a small salary. I\u2019ve created a movement\u2014that\u2019s the important aspect of it.\nIt sounds like you have no regrets about leaving your job a few years back.\nNo, sir. No regrets whatsoever. I was stuck in a cubicle, and it was soul-sucking. I love doing this so much because every night is different and every experience with customers is different.\n\n \nWhat\u2019s next on your agenda?\nOur next flagship of engineering is our trailer. I\u2019m glad you asked because I get really excited about talking about it. Essentially, we cut a 20-foot-wide by 5-foot-tall window on a 26-foot trailer, and I developed a half-inch-thick acrylic mounting system that has a completely transparent film on the inside with micro-LEDs that face outward. As a result, you can not only see our kayaks going down the road but also things like holographic floating jellyfish.\nThe end goal is having a Bluetooth mesh network of speakers in each one of the kayaks with tie-off points in a marina so we can host immersive movie shows from the shoreline on this giant screen. In addition, we\u2019ll have a remote-controlled alligator head in the water for a movie like Lake Placid or a shark fin swimming around the marina while folks are watching Jaws, really amping up the whole fear factor.\nHonestly, I have no marketing background whatsoever. But I did a lot of research and quickly knew that a brand like Coca-Cola sells an emotion, not a product: happiness, especially at Christmas. Red Bull sells adrenaline. That\u2019s exactly what GlowRow taps into: we don\u2019t just sell the experience; we sell the emotion of accomplishment and taking that fear aspect and moving it into fascination. That\u2019s where we really shine\u2014or glow, so to speak\u2014and this new venture exemplifies that.\nDown the road, do you plan to expand outside of Texas?\nGlowRow Germany is happening! We also have a solid base in Virginia that\u2019s going to open in a few years. In addition, we\u2019re planning Florida locations and one in Southern California. We\u2019ve even had interest from New Zealand.\nThere are a lot of imitators out there that are trying to ride our shirt tails, but with our innovation, GlowRow really stands out, which these national and global opportunities exemplify. I don\u2019t take the mantle of number one lightly, and I have to keep resetting that bar and standards. That\u2019s what any industry leader should do.\nFor more info, visit glowrow.com\nThe post A Glowing Success Story appeared first on Business In Action.", "date_published": "2026-07-20T08:00:52+00:00", "date_modified": "2026-07-09T22:46:26+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/glowrow-featured.jpg", "tags": [ "Business", "Business Spotlight", "Innovation", "Kayaking", "Summer", "Texas", "Tours", "Small Business" ], "summary": "Get in the know about GlowRow, a nighttime kayaking tour business that is revolutionizing its industry." }, { "id": "https://businessinaction.com/leadership/smart-business-moves-for-vacation-season/", "url": "https://businessinaction.com/leadership/smart-business-moves-for-vacation-season/", "title": "Smart Business Moves for Vacation Season", "content_html": "

Daydreams of warm, sandy beaches or mountain escapes are enough to inspire many entrepreneurs to depart the office for a much-needed vacation.

\n

These breaks may seem especially timely if your industry experiences a significant slowdown in summer. But for truly growth-focused small businesses, these quiet weeks offer golden opportunities\u2014with competitors on vacation or running with a skeleton crew of employees, it\u2019s your chance to kick your business into high gear. The following strategic actions can help you build momentum now so you can sprint ahead of them by the time fall arrives.

\n
\"\"
\n

\n

Analyze the competition

\n

Take advantage of this often slow period to conduct a thorough, unbiased analysis of your rivals\u2019 current market position, reviewing their social media activity from the past few months to spot any gaps. What are their customers complaining about in reviews? Which services do they explicitly fail to offer? Such competitive intelligence is invaluable since you can use it to develop new service offerings or marketing messages that directly address what their customers are missing. You may be able to convince these relevant leads to change their allegiance to your business.

\n

Reinforce your customer relationships

\n

Because many clients are on break themselves, the last thing they may want is to hear a sales pitch. Instead of being blatantly salesy in your messaging, turn transactional relationships with customers into more loyal partnerships. For example, send targeted emails and text messages that offer summer greetings or helpful information like market details and enticing discounts (e.g., a quick, free consultation to plan their needs for the upcoming quarter). Such friendly gestures can strengthen their commitment to your business, remind customers of your consistent presence, and spark valuable conversations that your competitors could miss.

\n

Gather feedback

\n

This is some of the most impactful dialogue you can have with your clients. Every owner believes they understand what their customers want, but a slow period offers you the chance to move beyond assumptions and discover the truth through honest, unfiltered feedback. Set up a request for comments on your social pages, and consider emailing recent customers to get in touch or post reviews for constructive criticism. Ask open-ended questions like \u201cWhat did we do well?\u201d and \u201cWhat is one thing we could do to improve your experience?\u201d Look for trends; the insights you gather should directly influence your upcoming growth plans.

\n
\"\"
\n

\n

Create engaging content

\n

Your competitors\u2019 marketing may be on autopilot, relying on things like prescheduled posts. Your strategy should be to do the opposite, flooding the digital space with high-value, eye-catching content that makes your brand stand out\u2014think infographics displaying industry trends, summer-themed tours of your office and team, and quick-tip videos that solve common customer pain points. Scheduling such content will capture the attention of scrollers who are tired of your competitors\u2019 automated communications.

\n

Streamline processes

\n

The biggest enemy of a small business is inefficiency, which can manifest in such money drains as wasted manhours and slowed delivery times. Identify some of the most tedious and repetitive tasks in your business, whether it\u2019s client onboarding, invoice follow-up, or something else entirely. Review the steps of each of these workflows, then research and implement affordable automation tools, such as CRM integration, email sequencing, and/or AI solutions, to streamline them. By fall, you\u2019ll have gained hours of valuable time to focus on more revenue-generating activities.

\n
\"\"
\n

\n

Plan your fall strategies

\n

Autumn\u2019s colors, holidays, and much-anticipated scenery are full of marketing potential. To get ahead of that season and leverage its festivities, plan some appealing initiatives in advance. For example, you could host a pumpkin patch and serve fresh cider at a networking event or theme your social media posts around fall activities like foliage sightings. Additionally, budget now to promote appealing specials you can hold in fall, like a Halloween \u201cSpooktacular\u201d with free first consultations or 10 percent off slow-moving products. Making these efforts early can give you a leg up over competitors who may fail to lay out fall strategies sufficiently early.

\n

Upskill your team

\n

Your people are your greatest asset. While your competitors\u2019 teams are short-staffed during summer, use this quiet time to invest in yours, highlighting growth. Arrange targeted, skill-based training sessions between employees\u2019 vacation days, like seminars on new industry best practices or customer service role-playing based on recent feedback. These initiatives will not only improve their skills but also boost their morale\u2014and maybe even their retention\u2014especially if you listen to their own training requests. Take every opportunity to enrich your team\u2019s talent and engagement, and you can better contend with your rivals.

\n

Keep in mind that even if you are also vacationing this summer, you can still implement these strategies once you return. The key is to strike while the iron (and season) is hot. Use this time wisely, and you\u2019ll have the chance to make foundational changes and strategic moves that will set your business apart in the long term.

\n
\n

TAKE ACTION:
\nSet aside time for these efforts, starting with the ones that best suit your current priorities.

\n
\n

\n

\n

The post Smart Business Moves for Vacation Season appeared first on Business In Action.

\n", "content_text": "Daydreams of warm, sandy beaches or mountain escapes are enough to inspire many entrepreneurs to depart the office for a much-needed vacation.\nThese breaks may seem especially timely if your industry experiences a significant slowdown in summer. But for truly growth-focused small businesses, these quiet weeks offer golden opportunities\u2014with competitors on vacation or running with a skeleton crew of employees, it\u2019s your chance to kick your business into high gear. The following strategic actions can help you build momentum now so you can sprint ahead of them by the time fall arrives.\n\n\nAnalyze the competition\nTake advantage of this often slow period to conduct a thorough, unbiased analysis of your rivals\u2019 current market position, reviewing their social media activity from the past few months to spot any gaps. What are their customers complaining about in reviews? Which services do they explicitly fail to offer? Such competitive intelligence is invaluable since you can use it to develop new service offerings or marketing messages that directly address what their customers are missing. You may be able to convince these relevant leads to change their allegiance to your business.\nReinforce your customer relationships\nBecause many clients are on break themselves, the last thing they may want is to hear a sales pitch. Instead of being blatantly salesy in your messaging, turn transactional relationships with customers into more loyal partnerships. For example, send targeted emails and text messages that offer summer greetings or helpful information like market details and enticing discounts (e.g., a quick, free consultation to plan their needs for the upcoming quarter). Such friendly gestures can strengthen their commitment to your business, remind customers of your consistent presence, and spark valuable conversations that your competitors could miss.\nGather feedback\nThis is some of the most impactful dialogue you can have with your clients. Every owner believes they understand what their customers want, but a slow period offers you the chance to move beyond assumptions and discover the truth through honest, unfiltered feedback. Set up a request for comments on your social pages, and consider emailing recent customers to get in touch or post reviews for constructive criticism. Ask open-ended questions like \u201cWhat did we do well?\u201d and \u201cWhat is one thing we could do to improve your experience?\u201d Look for trends; the insights you gather should directly influence your upcoming growth plans.\n\n\nCreate engaging content\nYour competitors\u2019 marketing may be on autopilot, relying on things like prescheduled posts. Your strategy should be to do the opposite, flooding the digital space with high-value, eye-catching content that makes your brand stand out\u2014think infographics displaying industry trends, summer-themed tours of your office and team, and quick-tip videos that solve common customer pain points. Scheduling such content will capture the attention of scrollers who are tired of your competitors\u2019 automated communications.\nStreamline processes\nThe biggest enemy of a small business is inefficiency, which can manifest in such money drains as wasted manhours and slowed delivery times. Identify some of the most tedious and repetitive tasks in your business, whether it\u2019s client onboarding, invoice follow-up, or something else entirely. Review the steps of each of these workflows, then research and implement affordable automation tools, such as CRM integration, email sequencing, and/or AI solutions, to streamline them. By fall, you\u2019ll have gained hours of valuable time to focus on more revenue-generating activities.\n\n\nPlan your fall strategies\nAutumn\u2019s colors, holidays, and much-anticipated scenery are full of marketing potential. To get ahead of that season and leverage its festivities, plan some appealing initiatives in advance. For example, you could host a pumpkin patch and serve fresh cider at a networking event or theme your social media posts around fall activities like foliage sightings. Additionally, budget now to promote appealing specials you can hold in fall, like a Halloween \u201cSpooktacular\u201d with free first consultations or 10 percent off slow-moving products. Making these efforts early can give you a leg up over competitors who may fail to lay out fall strategies sufficiently early.\nUpskill your team\nYour people are your greatest asset. While your competitors\u2019 teams are short-staffed during summer, use this quiet time to invest in yours, highlighting growth. Arrange targeted, skill-based training sessions between employees\u2019 vacation days, like seminars on new industry best practices or customer service role-playing based on recent feedback. These initiatives will not only improve their skills but also boost their morale\u2014and maybe even their retention\u2014especially if you listen to their own training requests. Take every opportunity to enrich your team\u2019s talent and engagement, and you can better contend with your rivals.\nKeep in mind that even if you are also vacationing this summer, you can still implement these strategies once you return. The key is to strike while the iron (and season) is hot. Use this time wisely, and you\u2019ll have the chance to make foundational changes and strategic moves that will set your business apart in the long term.\n\nTAKE ACTION:\nSet aside time for these efforts, starting with the ones that best suit your current priorities.\n\n\n\nThe post Smart Business Moves for Vacation Season appeared first on Business In Action.", "date_published": "2026-07-17T08:00:42+00:00", "date_modified": "2026-07-09T22:48:40+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/vacationcomp-featured.jpg", "tags": [ "Business Strategy", "Leadership", "Marketing", "Summer", "Team Building" ], "summary": "From marketing moves to improved aptitudes, these steps can make your business more competitive." }, { "id": "https://businessinaction.com/culture/a-summer-networking-guide/", "url": "https://businessinaction.com/culture/a-summer-networking-guide/", "title": "A Summer Networking Guide", "content_html": "

The post A Summer Networking Guide appeared first on Business In Action.

\n", "content_text": "The post A Summer Networking Guide appeared first on Business In Action.", "date_published": "2025-07-22T08:00:31+00:00", "date_modified": "2025-06-18T13:43:32+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business events", "Networking", "Summer", "Volunteer", "Culture", "Sales" ], "summary": "Looking to grow your professional circle this season? Here are some key tips to help you do so. " }, { "id": "https://businessinaction.com/sales/maximize-sales-during-your-slow-season/", "url": "https://businessinaction.com/sales/maximize-sales-during-your-slow-season/", "title": "Maximize Sales during Your Slow Season", "content_html": "

The post Maximize Sales during Your Slow Season appeared first on Business In Action.

\n", "content_text": "The post Maximize Sales during Your Slow Season appeared first on Business In Action.", "date_published": "2024-07-23T08:00:40+00:00", "date_modified": "2024-05-15T13:44:45+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Marketing", "Productivity", "Sales", "Social Media", "Summer" ], "summary": "Use these tactics to boost your sales and earnings even while in a sluggish period." }, { "id": "https://businessinaction.com/marketing/sizzling-social-media-strategies-for-summer/", "url": "https://businessinaction.com/marketing/sizzling-social-media-strategies-for-summer/", "title": "Sizzling Social Media Strategies for Summer", "content_html": "

The post Sizzling Social Media Strategies for Summer appeared first on Business In Action.

\n", "content_text": "The post Sizzling Social Media Strategies for Summer appeared first on Business In Action.", "date_published": "2024-07-19T08:00:13+00:00", "date_modified": "2024-12-12T15:45:26+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "content marketing", "Marketing", "Social Media", "Social Media Marketing", "Summer" ], "summary": "Six content ideas to boost engagement this season. " }, { "id": "https://businessinaction.com/sales/joining-forces-business-collaboration-tips/", "url": "https://businessinaction.com/sales/joining-forces-business-collaboration-tips/", "title": "Joining Forces: Business Collaboration Tips", "content_html": "

The post Joining Forces: Business Collaboration Tips appeared first on Business In Action.

\n", "content_text": "The post Joining Forces: Business Collaboration Tips appeared first on Business In Action.", "date_published": "2024-07-10T08:00:05+00:00", "date_modified": "2024-05-15T13:31:30+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Collaboration", "Local Business", "Sales", "Small Business", "Summer" ], "summary": "Here\u2019s how you can heat up your summer sales through business partnerships." }, { "id": "https://businessinaction.com/marketing/how-to-heat-up-your-marketing/", "url": "https://businessinaction.com/marketing/how-to-heat-up-your-marketing/", "title": "How to Heat Up Your Marketing", "content_html": "

The post How to Heat Up Your Marketing appeared first on Business In Action.

\n", "content_text": "The post How to Heat Up Your Marketing appeared first on Business In Action.", "date_published": "2024-07-02T08:00:01+00:00", "date_modified": "2024-05-15T13:20:57+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business events", "Giveaway", "Marketing", "Promotion", "Summer" ], "summary": "Hook your target audience this season by using these marketing tactics. " }, { "id": "https://businessinaction.com/small-business/tips-to-motivate-employees-in-summer/", "url": "https://businessinaction.com/small-business/tips-to-motivate-employees-in-summer/", "title": "Tips to Motivate Employees in Summer", "content_html": "

The post Tips to Motivate Employees in Summer appeared first on Business In Action.

\n", "content_text": "The post Tips to Motivate Employees in Summer appeared first on Business In Action.", "date_published": "2024-06-05T08:00:12+00:00", "date_modified": "2024-04-15T14:48:26+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Productivity", "Small Business", "Summer" ], "summary": "Unlock the secrets to keeping your team motivated this season. " } ] }