{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/social-media-strategy/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/tag/social-media-strategy/", "feed_url": "https://businessinaction.com/tag/social-media-strategy/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/marketing/community-and-capital/", "url": "https://businessinaction.com/marketing/community-and-capital/", "title": "Community and Capital", "content_html": "

In the twenty-first century, the way businesses raise capital has evolved dramatically. Traditional methods such as pitch meetings, formal introductions, and financial projections are still important, but they no longer operate alone.

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Enter: online communities, potential gold mines that allow business leaders to cultivate trust, demonstrate traction, and attract investors faster than ever before. When used strategically, such platforms can spotlight progress that encourages supporters and investors alike to participate in your company\u2019s growth.

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Sowing a social media presence

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Investors often say they \u201cbet on the jockey, not the horse,\u201d meaning they look closely at the founder just as much as the business model. One of the most significant advantages of social media for business leaders is its ability to amplify personal branding. This tool allows leaders to not only show their expertise and communicate their vision but also build their credibility with the public.

\n

For instance, there are countless examples of home experts who have built large followings by breaking down complex issues into easily digestible content. When you do something similar online, you can position yourself as knowledgeable and trustworthy, making investors more comfortable about a potential partnership because they can clearly see how you think and lead.

\n

Beyond personal branding, social platforms serve as a showcase of traction by providing a live pulse on engagement, customer interest, and community sentiment. When business leaders share milestones like new partnerships and product launches, or even just positive reviews, they provide vital social proof that their business is gaining momentum. For investors who want early indicators of a product-market fit, these real-time signals can be far more compelling than a static PowerPoint slide, demonstrating that people enthusiastically care about what the business is doing.

\n
\"\"
\n

\n

Fostering your virtual village

\n

Community building is another crucial element of securing funding through digital platforms since a strong and engaged community bolsters investor confidence. Whether it\u2019s a LinkedIn following, a Facebook group, a Discord server, or even a subreddit dedicated to the product category, having a group of people who regularly engage with a company\u2019s content and use its products shows that the business has a reliable base of early adopters. A well-known example of such a success is the clothing brand Bombas, which gained a massive following by utilizing and promoting its buy one-give one model of business. Even better, these communities regularly share testimonials, serving as unofficial ambassadors for a brand\u2014all without being prompted.

\n

Just as important, they are often the earliest supporters of fundraising campaigns, especially on crowdfunding platforms like Kickstarter and Wefunder. Such passionate enthusiasm for, and belief in, a business can drive momentum that attracts institutional investors by signaling that demand exists for what the supported company offers.

\n

Because of this, prioritizing engagement within these communities is a must. When you are visible, approachable, and responsive as the lynchpin of the company, you can cultivate trust not only with customers but also with potential investors observing from the sidelines. Host live Q&A sessions, share behind-the-scenes updates, and even consider asking community members for insights into product decisions\u2014whatever keeps the discussion flowing. Such efforts can foster a sense of ownership among followers, compelling them even more to become vocal advocates of your business. In turn, these voices often catch investors\u2019 attention by validating the company\u2019s growth potential.

\n

To that end, many entrepreneurs also announce their fundraising efforts on social media and highlight their progress along the journey. These enthusiastic updates, such as \u201cWe\u2019ve secured 40% of our seed round money!\u201d, create excitement and urgency. And the sense of momentum in the online community often accelerates the fundraising process through sheer enthusiasm and, frankly, a bit of FOMO on an investor\u2019s part.

\n
\"\"
\n

\n

Going straight to the source

\n

Another way you can strategically use social media to secure funding may already be familiar to you: relationship building. Platforms like LinkedIn and X make it exceptionally easy for business owners to connect with investors long before they ever ask for money. By leaving thoughtful comments, sharing your insights, or reacting to industry news on their posts, you can organically enter investors\u2019 spheres of awareness and foster familiarity, potentially leading to more productive conversations and higher chances of investment.

\n

Content creation is also a powerful avenue for demonstrating not only your leadership and firm grasp of your market landscape but also your long-term vision to potential investors, who often are on the lookout for founders with such abilities. Utilizing a tool such as long-form content (blog posts, newsletters, YouTube videos, podcasts, and the like) allows you to articulate your strategic thinking while reinforcing your credibility and commitment.

\n

Through social media and community platforms, today\u2019s business leaders have unprecedented tools at their disposal, including the ability to create an online ecosystem that attracts and accelerates investor interest. At a time when transparency and authenticity matter more than ever, embracing these platforms strategically can uniquely position your businesses to grow and thrive.

\n
\n

TAKE ACTION:
\nBrainstorm the best ways you can engage with your company\u2019s online community to increase your organization\u2019s revenue.

\n

The post Community and Capital appeared first on Business In Action.

\n", "content_text": "In the twenty-first century, the way businesses raise capital has evolved dramatically. Traditional methods such as pitch meetings, formal introductions, and financial projections are still important, but they no longer operate alone.\nEnter: online communities, potential gold mines that allow business leaders to cultivate trust, demonstrate traction, and attract investors faster than ever before. When used strategically, such platforms can spotlight progress that encourages supporters and investors alike to participate in your company\u2019s growth.\n\n\nSowing a social media presence\nInvestors often say they \u201cbet on the jockey, not the horse,\u201d meaning they look closely at the founder just as much as the business model. One of the most significant advantages of social media for business leaders is its ability to amplify personal branding. This tool allows leaders to not only show their expertise and communicate their vision but also build their credibility with the public.\nFor instance, there are countless examples of home experts who have built large followings by breaking down complex issues into easily digestible content. When you do something similar online, you can position yourself as knowledgeable and trustworthy, making investors more comfortable about a potential partnership because they can clearly see how you think and lead.\nBeyond personal branding, social platforms serve as a showcase of traction by providing a live pulse on engagement, customer interest, and community sentiment. When business leaders share milestones like new partnerships and product launches, or even just positive reviews, they provide vital social proof that their business is gaining momentum. For investors who want early indicators of a product-market fit, these real-time signals can be far more compelling than a static PowerPoint slide, demonstrating that people enthusiastically care about what the business is doing.\n\n\nFostering your virtual village\nCommunity building is another crucial element of securing funding through digital platforms since a strong and engaged community bolsters investor confidence. Whether it\u2019s a LinkedIn following, a Facebook group, a Discord server, or even a subreddit dedicated to the product category, having a group of people who regularly engage with a company\u2019s content and use its products shows that the business has a reliable base of early adopters. A well-known example of such a success is the clothing brand Bombas, which gained a massive following by utilizing and promoting its buy one-give one model of business. Even better, these communities regularly share testimonials, serving as unofficial ambassadors for a brand\u2014all without being prompted.\nJust as important, they are often the earliest supporters of fundraising campaigns, especially on crowdfunding platforms like Kickstarter and Wefunder. Such passionate enthusiasm for, and belief in, a business can drive momentum that attracts institutional investors by signaling that demand exists for what the supported company offers.\nBecause of this, prioritizing engagement within these communities is a must. When you are visible, approachable, and responsive as the lynchpin of the company, you can cultivate trust not only with customers but also with potential investors observing from the sidelines. Host live Q&A sessions, share behind-the-scenes updates, and even consider asking community members for insights into product decisions\u2014whatever keeps the discussion flowing. Such efforts can foster a sense of ownership among followers, compelling them even more to become vocal advocates of your business. In turn, these voices often catch investors\u2019 attention by validating the company\u2019s growth potential.\nTo that end, many entrepreneurs also announce their fundraising efforts on social media and highlight their progress along the journey. These enthusiastic updates, such as \u201cWe\u2019ve secured 40% of our seed round money!\u201d, create excitement and urgency. And the sense of momentum in the online community often accelerates the fundraising process through sheer enthusiasm and, frankly, a bit of FOMO on an investor\u2019s part.\n\n\nGoing straight to the source\nAnother way you can strategically use social media to secure funding may already be familiar to you: relationship building. Platforms like LinkedIn and X make it exceptionally easy for business owners to connect with investors long before they ever ask for money. By leaving thoughtful comments, sharing your insights, or reacting to industry news on their posts, you can organically enter investors\u2019 spheres of awareness and foster familiarity, potentially leading to more productive conversations and higher chances of investment.\nContent creation is also a powerful avenue for demonstrating not only your leadership and firm grasp of your market landscape but also your long-term vision to potential investors, who often are on the lookout for founders with such abilities. Utilizing a tool such as long-form content (blog posts, newsletters, YouTube videos, podcasts, and the like) allows you to articulate your strategic thinking while reinforcing your credibility and commitment.\nThrough social media and community platforms, today\u2019s business leaders have unprecedented tools at their disposal, including the ability to create an online ecosystem that attracts and accelerates investor interest. At a time when transparency and authenticity matter more than ever, embracing these platforms strategically can uniquely position your businesses to grow and thrive.\n\nTAKE ACTION:\nBrainstorm the best ways you can engage with your company\u2019s online community to increase your organization\u2019s revenue.\nThe post Community and Capital appeared first on Business In Action.", "date_published": "2026-08-14T08:00:39+00:00", "date_modified": "2026-07-21T22:17:17+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/community-featured.jpg", "tags": [ "Business", "Capital", "Investors", "Social Media", "Social Media Strategy", "Marketing" ], "summary": "Discover how you can leverage social media engagement and loyalty to increase your chances of securing funding." }, { "id": "https://businessinaction.com/marketing/how-to-master-social-media/", "url": "https://businessinaction.com/marketing/how-to-master-social-media/", "title": "How to Master Social Media", "content_html": "

The post How to Master Social Media appeared first on Business In Action.

\n", "content_text": "The post How to Master Social Media appeared first on Business In Action.", "date_published": "2024-12-12T08:00:29+00:00", "date_modified": "2024-11-06T20:49:28+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business Strategy", "Digital Marketing", "Marketing Tips", "Small Business", "Social Media", "Social Media Marketing", "Social Media Strategy", "Marketing" ], "summary": "Six steps to help improve your brand\u2019s social media strategy. " }, { "id": "https://businessinaction.com/marketing/impactful-marketing-ideas-for-your-business/", "url": "https://businessinaction.com/marketing/impactful-marketing-ideas-for-your-business/", "title": "Impactful Marketing Ideas for Your Business", "content_html": "

The post Impactful Marketing Ideas for Your Business appeared first on Business In Action.

\n", "content_text": "The post Impactful Marketing Ideas for Your Business appeared first on Business In Action.", "date_published": "2024-11-22T08:00:39+00:00", "date_modified": "2024-11-06T20:41:05+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "2025", "Business", "Business Strategy", "content marketing", "Digital Marketing", "Experiential marketing", "Leadership", "Marketing", "Marketing Plan", "Marketing Tips", "Marketing Tools", "Social Media Marketing", "Social Media Strategy" ], "summary": "See how your marketing efforts can scale your business in the new year." }, { "id": "https://businessinaction.com/marketing/time-saving-social-media-strategies/", "url": "https://businessinaction.com/marketing/time-saving-social-media-strategies/", "title": "Time-Saving Social Media Strategies", "content_html": "

The post Time-Saving Social Media Strategies appeared first on Business In Action.

\n", "content_text": "The post Time-Saving Social Media Strategies appeared first on Business In Action.", "date_published": "2024-09-26T08:00:06+00:00", "date_modified": "2024-07-10T13:30:09+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Marketing", "Productivity", "Social Media", "Social Media Marketing", "Social Media Strategy" ], "summary": "Use these efficient ideas to maximize your online presence with less of a time commitment." }, { "id": "https://businessinaction.com/marketing/building-your-social-media-presence/", "url": "https://businessinaction.com/marketing/building-your-social-media-presence/", "title": "Building Your Social Media Presence", "content_html": "

The post Building Your Social Media Presence appeared first on Business In Action.

\n", "content_text": "The post Building Your Social Media Presence appeared first on Business In Action.", "date_published": "2024-06-03T08:00:55+00:00", "date_modified": "2026-04-24T19:26:01+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Digital Marketing", "Marketing", "Marketing Tips", "Online", "Social Media", "Social Media Marketing", "Social Media Strategy" ], "summary": "Strategies to help increase your brand\u2019s online footprint." }, { "id": "https://businessinaction.com/marketing/how-to-build-resilience/", "url": "https://businessinaction.com/marketing/how-to-build-resilience/", "title": "How to Build Resilience", "content_html": "

The post How to Build Resilience appeared first on Business In Action.

\n", "content_text": "The post How to Build Resilience appeared first on Business In Action.", "date_published": "2024-02-16T08:00:26+00:00", "date_modified": "2023-12-28T13:22:47+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Canada", "Public Relations", "Social Media Marketing", "Social Media Strategy", "Marketing" ], "summary": "Learn how social media adaptability can improve your business\u2014and get a lesson on resilience." }, { "id": "https://businessinaction.com/marketing/improve-your-lead-generation-strategy/", "url": "https://businessinaction.com/marketing/improve-your-lead-generation-strategy/", "title": "Improve Your Lead Generation Strategy", "content_html": "

The post Improve Your Lead Generation Strategy appeared first on Business In Action.

\n", "content_text": "The post Improve Your Lead Generation Strategy appeared first on Business In Action.", "date_published": "2023-08-10T08:00:00+00:00", "date_modified": "2023-07-11T17:40:46+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Lead Generation", "Marketing", "Social Media Strategy", "Website Traffic" ], "summary": "Tips to help you acquire quality leads by improving your digital marketing strategy. " } ] }