{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/sales/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/tag/sales/", "feed_url": "https://businessinaction.com/tag/sales/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/marketing/how-to-win-the-holiday-season/", "url": "https://businessinaction.com/marketing/how-to-win-the-holiday-season/", "title": "How to Win the Holiday Season", "content_html": "

Holiday marketing success is rarely about demand. It is about timing, clarity, and execution discipline. Businesses that prepare early, commit to a single clear message, fund what converts, and protect their teams consistently outperform competitors who wait for urgency to force action.

\n

Most businesses fall short because planning starts after competitors are already executing.

\n

By the time festive visuals appear and discounts roll out, customer attention is already fragmented and advertising costs are already climbing. At that point, even strong ideas struggle\u2014not because they lack merit, but because timing is working against them. Late entry forces louder messaging into a crowded market, where attention is scarce and tolerance is low.

\n

Holiday marketing rewards early preparation and sharper choices. The businesses that win do not try to out-shout competitors at the peak. They arrive earlier with a clear point of view and allow familiarity to do part of the work. If the goal is measurable revenue rather than seasonal noise, you must make decisions before urgency peaks and options narrow.

\n
\"\"
\n

 

\n

Blending destroys holiday results

\n

Shoppers behave differently during the holidays than they do the rest of the year. They browse outside their usual brands, compare faster, and make decisions under time pressure. This creates opportunity, but only for businesses that are abundantly clear about why they matter immediately.

\n

Seasonal visuals alone do not earn attention; red and green do not differentiate anything. What cuts through is a single, concrete reason to choose you during the holiday window. And that reason must be obvious within seconds. If clarity requires effort, most shoppers will not invest it.

\n

The strongest holiday offers usually anchor on one advantage: price, speed, convenience, or reduced risk. The most common mistake is trying to communicate all of them at once. When everything is emphasized, nothing lands. Focus sharpens recall, and recall drives conversion when buyers are scanning quickly for certainty.

\n

Value still matters during the holidays, but only when it is specific. If you offer discounts, rewards, or bundles, show the math: \u201cSave 20 percent\u201d feels abstract, yet \u201cSave $120 on your year-end order\u201d feels concrete. Precision reduces hesitation, which kills holiday conversions.

\n

For products or services that are not naturally giftable, reframing is essential since holiday buyers respond to immediacy. A long-term benefit rarely converts on its own, but a short, defined offer that solves a current pain does. During a high-stress season, customers gravitate toward relief, control, and peace of mind, not distant future outcomes.

\n
\"\"
\n

 

\n

Early execution builds leverage

\n

Once your message is defined, timing becomes a multiplier, so draft emails, social ads, landing pages, and direct mail well before November. Early visibility builds familiarity, lowers acquisition costs, and warms audiences before urgency peaks. That way, by the time competitors flood inboxes and feeds, your message feels known rather than intrusive.

\n

Waiting until December does not create excitement. It forces you to sell in the most competitive, expensive moment of the year, when attention is fragmented and experimentation is risky. Early execution allows you to be present without shouting, which often converts better during a noisy season.

\n

It also creates room for adjustment. Campaigns launched in advance can be refined based on engagement and response instead of being rushed into market with no margin for correction. Small improvements made early routinely outperform large changes made under pressure.

\n
\"\"
\n

 

\n

Fast payback channels require funding

\n

Strong messaging only works when supported by disciplined investment. Holiday marketing often requires increased spend, but spending without constraint is one of the fastest ways to erode returns and experience postholiday regret. Not every channel earns the right to scale during a compressed buying window.

\n

Increase investment only in channels with a proven ability to convert before year-end. For example, retargeting, email, high-intent search, and known customer segments consistently perform best when timelines are short. Broad awareness campaigns rarely pay back fast enough during the holiday window, regardless of creativity.

\n

Budget planning must also account for operational reality. Inventory, fulfillment, and customer support capacity directly influence conversion. Scarcity messaging can motivate buyers, but running out of product or missing delivery expectations ends the relationship entirely. Adequate stock and reliable fulfillment ensure that demand is captured instead of wasted when customers are ready to commit.

\n
\"\"
\n

 

\n

Teams need capacity

\n

Holiday performance is not driven by marketing alone. Execution breaks down when teams are exhausted, unclear on priorities, or reacting instead of following a plan.

\n

Chaos shows up as inconsistent messaging, missed deadlines, and avoidable errors, none of which customers forgive during peak season. Pressure does not create clarity. Preparation does.

\n

Set expectations early. Define timelines, approvals, and ownership before volume increases. Clarity reduces stress and speeds decision-making when pressure rises. Visible progress toward goals and regular sharing of campaign wins reinforce momentum without adding unnecessary strain.

\n

When teams understand how their work connects directly to revenue and customer experience, quality improves. That consistency is often the difference between a one-time holiday transaction and a customer who returns in January with trust already established.

\n

Holiday marketing success comes down to timing and execution discipline. Businesses that prepare early, commit to one clear message, fund what converts, and protect their teams tend to finish the season with stronger revenue and momentum that carries into the new year.

\n
\n

TAKE ACTION:
\nCreate a simple holiday marketing strategy board now, defining one core message, key dates, channels, budget limits, and ownership.

\n

The post How to Win the Holiday Season appeared first on Business In Action.

\n", "content_text": "Holiday marketing success is rarely about demand. It is about timing, clarity, and execution discipline. Businesses that prepare early, commit to a single clear message, fund what converts, and protect their teams consistently outperform competitors who wait for urgency to force action.\nMost businesses fall short because planning starts after competitors are already executing.\nBy the time festive visuals appear and discounts roll out, customer attention is already fragmented and advertising costs are already climbing. At that point, even strong ideas struggle\u2014not because they lack merit, but because timing is working against them. Late entry forces louder messaging into a crowded market, where attention is scarce and tolerance is low.\nHoliday marketing rewards early preparation and sharper choices. The businesses that win do not try to out-shout competitors at the peak. They arrive earlier with a clear point of view and allow familiarity to do part of the work. If the goal is measurable revenue rather than seasonal noise, you must make decisions before urgency peaks and options narrow.\n\n \nBlending destroys holiday results\nShoppers behave differently during the holidays than they do the rest of the year. They browse outside their usual brands, compare faster, and make decisions under time pressure. This creates opportunity, but only for businesses that are abundantly clear about why they matter immediately.\nSeasonal visuals alone do not earn attention; red and green do not differentiate anything. What cuts through is a single, concrete reason to choose you during the holiday window. And that reason must be obvious within seconds. If clarity requires effort, most shoppers will not invest it.\nThe strongest holiday offers usually anchor on one advantage: price, speed, convenience, or reduced risk. The most common mistake is trying to communicate all of them at once. When everything is emphasized, nothing lands. Focus sharpens recall, and recall drives conversion when buyers are scanning quickly for certainty.\nValue still matters during the holidays, but only when it is specific. If you offer discounts, rewards, or bundles, show the math: \u201cSave 20 percent\u201d feels abstract, yet \u201cSave $120 on your year-end order\u201d feels concrete. Precision reduces hesitation, which kills holiday conversions.\nFor products or services that are not naturally giftable, reframing is essential since holiday buyers respond to immediacy. A long-term benefit rarely converts on its own, but a short, defined offer that solves a current pain does. During a high-stress season, customers gravitate toward relief, control, and peace of mind, not distant future outcomes.\n\n \nEarly execution builds leverage\nOnce your message is defined, timing becomes a multiplier, so draft emails, social ads, landing pages, and direct mail well before November. Early visibility builds familiarity, lowers acquisition costs, and warms audiences before urgency peaks. That way, by the time competitors flood inboxes and feeds, your message feels known rather than intrusive.\nWaiting until December does not create excitement. It forces you to sell in the most competitive, expensive moment of the year, when attention is fragmented and experimentation is risky. Early execution allows you to be present without shouting, which often converts better during a noisy season.\nIt also creates room for adjustment. Campaigns launched in advance can be refined based on engagement and response instead of being rushed into market with no margin for correction. Small improvements made early routinely outperform large changes made under pressure.\n\n \nFast payback channels require funding\nStrong messaging only works when supported by disciplined investment. Holiday marketing often requires increased spend, but spending without constraint is one of the fastest ways to erode returns and experience postholiday regret. Not every channel earns the right to scale during a compressed buying window.\nIncrease investment only in channels with a proven ability to convert before year-end. For example, retargeting, email, high-intent search, and known customer segments consistently perform best when timelines are short. Broad awareness campaigns rarely pay back fast enough during the holiday window, regardless of creativity.\nBudget planning must also account for operational reality. Inventory, fulfillment, and customer support capacity directly influence conversion. Scarcity messaging can motivate buyers, but running out of product or missing delivery expectations ends the relationship entirely. Adequate stock and reliable fulfillment ensure that demand is captured instead of wasted when customers are ready to commit.\n\n \nTeams need capacity\nHoliday performance is not driven by marketing alone. Execution breaks down when teams are exhausted, unclear on priorities, or reacting instead of following a plan.\nChaos shows up as inconsistent messaging, missed deadlines, and avoidable errors, none of which customers forgive during peak season. Pressure does not create clarity. Preparation does.\nSet expectations early. Define timelines, approvals, and ownership before volume increases. Clarity reduces stress and speeds decision-making when pressure rises. Visible progress toward goals and regular sharing of campaign wins reinforce momentum without adding unnecessary strain.\nWhen teams understand how their work connects directly to revenue and customer experience, quality improves. That consistency is often the difference between a one-time holiday transaction and a customer who returns in January with trust already established.\nHoliday marketing success comes down to timing and execution discipline. Businesses that prepare early, commit to one clear message, fund what converts, and protect their teams tend to finish the season with stronger revenue and momentum that carries into the new year.\n\nTAKE ACTION:\nCreate a simple holiday marketing strategy board now, defining one core message, key dates, channels, budget limits, and ownership.\nThe post How to Win the Holiday Season appeared first on Business In Action.", "date_published": "2026-08-05T08:00:17+00:00", "date_modified": "2026-07-21T22:00:38+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/winholiday-featured.jpg", "tags": [ "Holiday", "Marketing Plan", "Marketing Tips", "Promote", "Sales", "Summer", "Marketing" ], "summary": "Plan appealing holiday campaigns well ahead of the season." }, { "id": "https://businessinaction.com/sales/what-summer-camp-can-teach-you-about-selling/", "url": "https://businessinaction.com/sales/what-summer-camp-can-teach-you-about-selling/", "title": "What Summer Camp Can Teach You About Selling", "content_html": "

The post What Summer Camp Can Teach You About Selling appeared first on Business In Action.

\n", "content_text": "The post What Summer Camp Can Teach You About Selling appeared first on Business In Action.", "date_published": "2026-07-22T08:00:01+00:00", "date_modified": "2026-07-13T19:36:40+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "tags": [ "Sales", "Summer", "Training" ], "summary": "Find out how the lessons that made you a great camper can make you an even better salesperson." }, { "id": "https://businessinaction.com/sales/embrace-the-quiet-close-technique/", "url": "https://businessinaction.com/sales/embrace-the-quiet-close-technique/", "title": "Embrace the Quiet-Close Technique", "content_html": "

We\u2019ve all experienced an overaggressive seller. Rather than giving you time to think, space to breathe, or consideration to your personal needs, they instead attempt to pressure you into making a purchase or signing a contract.

\n

This sales tactic isn\u2019t just considered unprofessional by many people; it\u2019s potentially counterproductive. According to the consultation firm SBI, taking a \u201cprovoking\u201d approach with customers can actually prolong the sales cycle by 22 percent. In other words, an overzealous salesperson can actually deter clients, or worse, paint your organization in a poor light, even discouraging warm, relevant leads from returning.

\n

Instead of doing your competitors a favor with standoffish selling, have your sales team try a new tactic: the quiet close. Adopting this softer style for securing deals may not seem as exciting as the lionhearted shove into conversions, but it could very well win over potential customers more organically.

\n
\"\"
\n

\n

The low-pitch powerhouse

\n

The quiet closer is neither meek nor resistant to speaking with clients. They are strategic, customer-centric communicators who can coax prospects into trusting them and accepting their business. Their deft approach instills sales with a charismatic and human touch, including a strong understanding of buyer psychology. Take a closer look at some of the key elements of this technique.

\n

Resistance to pushiness
\nWhile most sellers are eager to address objections\u2014everything from \u201cWhy are you calling me?\u201d to \u201cThis is too expensive\u201d\u2014converting hesitant prospects should sometimes be a gentle process. Rather than demanding that customers need your business\u2019s product or service, the salesperson should offer to work with them as a solution. For example, an irrigation specialist may discuss with homeowners if they\u2019re having difficulty maintaining healthy, vibrant grass and then propose a free on-site consultation from one of their experts. Consumers will be far more likely to follow along when they feel that you aren\u2019t trying to take their money but, rather, helping them address a concern. When your value proposition is compatible with a client\u2019s needs, the sales will happen more naturally than they would when you resort to pressure.

\n

An open ear
\nSellers who use the quiet close take time to understand both buyers\u2019 specific current needs and future goals. To discover this info, they need to listen more than they speak. Task your sales team with asking open-ended questions (e.g., following the irrigation example, \u201cHow do you feel about the quality of your lawn?\u201d) and giving potential clients time to respond in detail while listening intently to find threads they can pull at. Taking such an individually focused sales tactic will express to prospects that your business cares about what they care about\u2014and what it sells is directly relevant to it.

\n

Naturally, working off a sales script can help sellers feel informed and ready for each customer interaction, but rather than following this rubric by the book, it should prepare them to pivot based on each customer\u2019s unique needs and goals. If they continue to ask questions and adjust according to the responses they receive, clients will eventually reveal what matters to them and how much they\u2019re willing to spend. As Micah Zimmerman writes on entrepreneur.com, this \u201cfact-finding\u201d process should account for a substantial 70 percent of every sales interaction.

\n
\"\"
\n

 

\n

Contact in moderation
\nIf you\u2019ve ever had a friend or family member blow up your phone with incessant messaging, then you can imagine how unpleasant constant touchpoints could be for your prospects. Naturally, persistence is necessary to get responses\u2014twelve to fifteen touchpoints, as Outward Media Inc. CEO Paula Chiocci notes on forbes. com. But practice moderation in your outreach, never messaging more than once per twenty-four hours. Also consider this stepping-back approach courtesy of sales coach Amrutt Bhatt:

\n\n

Each time a team member reaches out, be sure that their sales messaging is packaged within items of value, such as how-to guides or entertaining videos, rather than being outwardly promotional. Being subtle in this approach will make consumers more likely to engage with your company\u2019s messaging.

\n
\"\"
\n

 

\n

Holding your position

\n

Granted, the quiet close is not a one-size-fits-all solution for every situation, nor is it prudent instruction for every seller on your team (e.g., shier or less motivated team members may need to be encouraged to lean more assertively into their sales). And in some cases, being aggressive rather than passive isn\u2019t just advisable but downright necessary.

\n

For example, it may be more appropriate to take a firm approach when requesting a close. If your salesperson has kept a prospect hooked long enough to communicate pricing and your value proposition, they should eventually take the initiative of requesting an order. Overall, you may find that marrying this methodology with the quiet close could be advantageous, resulting in a panther-like technique of taking slow, hushed steps, then leaping at the right moment.

\n

Additionally, resist the urge to unite your entire sales team around a singular personality. Sellers often do best when they pull from their personal skills arsenal and rely on their natural character traits to build a rapport with customers. But polishing these approaches with some quiet-close techniques can take them to the next level, helping your team feel prepared for any interaction.

\n

 

\n
\n

TAKE ACTION:
\nReview your sales playbook to identify areas where you could test the quiet-close method.

\n

The post Embrace the Quiet-Close Technique appeared first on Business In Action.

\n", "content_text": "We\u2019ve all experienced an overaggressive seller. Rather than giving you time to think, space to breathe, or consideration to your personal needs, they instead attempt to pressure you into making a purchase or signing a contract.\nThis sales tactic isn\u2019t just considered unprofessional by many people; it\u2019s potentially counterproductive. According to the consultation firm SBI, taking a \u201cprovoking\u201d approach with customers can actually prolong the sales cycle by 22 percent. In other words, an overzealous salesperson can actually deter clients, or worse, paint your organization in a poor light, even discouraging warm, relevant leads from returning.\nInstead of doing your competitors a favor with standoffish selling, have your sales team try a new tactic: the quiet close. Adopting this softer style for securing deals may not seem as exciting as the lionhearted shove into conversions, but it could very well win over potential customers more organically.\n\n\nThe low-pitch powerhouse\nThe quiet closer is neither meek nor resistant to speaking with clients. They are strategic, customer-centric communicators who can coax prospects into trusting them and accepting their business. Their deft approach instills sales with a charismatic and human touch, including a strong understanding of buyer psychology. Take a closer look at some of the key elements of this technique.\nResistance to pushiness\nWhile most sellers are eager to address objections\u2014everything from \u201cWhy are you calling me?\u201d to \u201cThis is too expensive\u201d\u2014converting hesitant prospects should sometimes be a gentle process. Rather than demanding that customers need your business\u2019s product or service, the salesperson should offer to work with them as a solution. For example, an irrigation specialist may discuss with homeowners if they\u2019re having difficulty maintaining healthy, vibrant grass and then propose a free on-site consultation from one of their experts. Consumers will be far more likely to follow along when they feel that you aren\u2019t trying to take their money but, rather, helping them address a concern. When your value proposition is compatible with a client\u2019s needs, the sales will happen more naturally than they would when you resort to pressure.\nAn open ear\nSellers who use the quiet close take time to understand both buyers\u2019 specific current needs and future goals. To discover this info, they need to listen more than they speak. Task your sales team with asking open-ended questions (e.g., following the irrigation example, \u201cHow do you feel about the quality of your lawn?\u201d) and giving potential clients time to respond in detail while listening intently to find threads they can pull at. Taking such an individually focused sales tactic will express to prospects that your business cares about what they care about\u2014and what it sells is directly relevant to it.\nNaturally, working off a sales script can help sellers feel informed and ready for each customer interaction, but rather than following this rubric by the book, it should prepare them to pivot based on each customer\u2019s unique needs and goals. If they continue to ask questions and adjust according to the responses they receive, clients will eventually reveal what matters to them and how much they\u2019re willing to spend. As Micah Zimmerman writes on entrepreneur.com, this \u201cfact-finding\u201d process should account for a substantial 70 percent of every sales interaction.\n\n \nContact in moderation\nIf you\u2019ve ever had a friend or family member blow up your phone with incessant messaging, then you can imagine how unpleasant constant touchpoints could be for your prospects. Naturally, persistence is necessary to get responses\u2014twelve to fifteen touchpoints, as Outward Media Inc. CEO Paula Chiocci notes on forbes. com. But practice moderation in your outreach, never messaging more than once per twenty-four hours. Also consider this stepping-back approach courtesy of sales coach Amrutt Bhatt:\n\nOne of the most striking shifts came when we stopped trying to force a deal. Instead of chasing a stalled $1M deal, we sent a simple message.\n\u201cWe sense you might need space to evaluate all options thoroughly. We respect that. Here\u2019s some additional ROI data you might find useful. Take the time you need.\u201d\nThe result? The prospect called back within hours.\n\nEach time a team member reaches out, be sure that their sales messaging is packaged within items of value, such as how-to guides or entertaining videos, rather than being outwardly promotional. Being subtle in this approach will make consumers more likely to engage with your company\u2019s messaging.\n\n \nHolding your position\nGranted, the quiet close is not a one-size-fits-all solution for every situation, nor is it prudent instruction for every seller on your team (e.g., shier or less motivated team members may need to be encouraged to lean more assertively into their sales). And in some cases, being aggressive rather than passive isn\u2019t just advisable but downright necessary.\nFor example, it may be more appropriate to take a firm approach when requesting a close. If your salesperson has kept a prospect hooked long enough to communicate pricing and your value proposition, they should eventually take the initiative of requesting an order. Overall, you may find that marrying this methodology with the quiet close could be advantageous, resulting in a panther-like technique of taking slow, hushed steps, then leaping at the right moment.\nAdditionally, resist the urge to unite your entire sales team around a singular personality. Sellers often do best when they pull from their personal skills arsenal and rely on their natural character traits to build a rapport with customers. But polishing these approaches with some quiet-close techniques can take them to the next level, helping your team feel prepared for any interaction.\n \n\nTAKE ACTION:\nReview your sales playbook to identify areas where you could test the quiet-close method.\nThe post Embrace the Quiet-Close Technique appeared first on Business In Action.", "date_published": "2026-07-13T08:00:15+00:00", "date_modified": "2026-07-09T22:54:11+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/quiet-close-featured.jpg", "tags": [ "Business", "Closing", "Closing Tips", "Sales", "Selling Tips" ], "summary": "Discover a surprising tactic for closing your sales." }, { "id": "https://businessinaction.com/sales/fit-marketing-a-framework-for-success/", "url": "https://businessinaction.com/sales/fit-marketing-a-framework-for-success/", "title": "FIT Marketing: A Framework For Success", "content_html": "

The post FIT Marketing: A Framework For Success appeared first on Business In Action.

\n", "content_text": "The post FIT Marketing: A Framework For Success appeared first on Business In Action.", "date_published": "2026-05-07T08:00:36+00:00", "date_modified": "2026-04-27T19:30:33+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "tags": [ "Referrals", "Retention", "Sales" ], "summary": "Adjust your marketing for exceptional results with this industry secret." }, { "id": "https://businessinaction.com/marketing/why-calls-to-action-are-crucial/", "url": "https://businessinaction.com/marketing/why-calls-to-action-are-crucial/", "title": "Why Calls to Action Are Crucial", "content_html": "

The post Why Calls to Action Are Crucial appeared first on Business In Action.

\n", "content_text": "The post Why Calls to Action Are Crucial appeared first on Business In Action.", "date_published": "2026-04-29T08:00:38+00:00", "date_modified": "2026-04-27T18:39:54+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "tags": [ "Marketing", "Promotion", "Sales", "Website" ], "summary": "Get to know what makes these sentences so impactful. " }, { "id": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/", "url": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/", "title": "The Benefits of a Loyalty Program", "content_html": "

The post The Benefits of a Loyalty Program appeared first on Business In Action.

\n", "content_text": "The post The Benefits of a Loyalty Program appeared first on Business In Action.", "date_published": "2025-11-28T08:00:35+00:00", "date_modified": "2025-10-07T13:49:33+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Customers", "Entrepreneur", "Retention", "Sales", "Small Business" ], "summary": "How you can improve customer retention with a simple rewards program. " }, { "id": "https://businessinaction.com/entrepreneur/the-business-of-art/", "url": "https://businessinaction.com/entrepreneur/the-business-of-art/", "title": "The Business of Art", "content_html": "

The post The Business of Art appeared first on Business In Action.

\n", "content_text": "The post The Business of Art appeared first on Business In Action.", "date_published": "2025-11-04T08:00:25+00:00", "date_modified": "2025-10-06T20:15:38+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Art", "Artist", "Business", "Entrepreneur", "Sales", "Small Business" ], "summary": "Scratchboard expert Melissa Helene discusses her path to entrepreneurship and the unique business challenges artists face." }, { "id": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/", "url": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/", "title": "Boost Sales with the Power of Gratitude", "content_html": "

The post Boost Sales with the Power of Gratitude appeared first on Business In Action.

\n", "content_text": "The post Boost Sales with the Power of Gratitude appeared first on Business In Action.", "date_published": "2025-10-10T08:00:18+00:00", "date_modified": "2025-08-13T16:46:34+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Stategy", "Sales", "Sales Tips" ], "summary": "When genuinely expressed, gratitude can be a powerful tool for success in sales and business." }, { "id": "https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/", "url": "https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/", "title": "QR Codes: Marketing\u2019s Secret Weapon", "content_html": "

The post QR Codes: Marketing\u2019s Secret Weapon appeared first on Business In Action.

\n", "content_text": "The post QR Codes: Marketing\u2019s Secret Weapon appeared first on Business In Action.", "date_published": "2025-08-27T08:00:41+00:00", "date_modified": "2025-08-12T19:44:36+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Marketing", "QR code", "Sales" ], "summary": "Leverage this tool to connect with customers and track campaign success effortlessly." }, { "id": "https://businessinaction.com/sales/a-beginners-guide-to-patents/", "url": "https://businessinaction.com/sales/a-beginners-guide-to-patents/", "title": "A Beginner\u2019s Guide to Patents", "content_html": "

The post A Beginner\u2019s Guide to Patents appeared first on Business In Action.

\n", "content_text": "The post A Beginner\u2019s Guide to Patents appeared first on Business In Action.", "date_published": "2025-07-16T08:00:29+00:00", "date_modified": "2025-04-15T16:55:22+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Growth", "Patent", "Sales" ], "summary": "Explore how patents can protect your business\u2019s innovations and contribute to long-term growth." }, { "id": "https://businessinaction.com/sales/how-to-foster-repeat-customers/", "url": "https://businessinaction.com/sales/how-to-foster-repeat-customers/", "title": "How to Foster Repeat Customers", "content_html": "

The post How to Foster Repeat Customers appeared first on Business In Action.

\n", "content_text": "The post How to Foster Repeat Customers appeared first on Business In Action.", "date_published": "2025-06-11T08:00:18+00:00", "date_modified": "2025-04-22T14:03:55+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Customer Service", "Customers", "Sales", "Sales Tips", "Social Media" ], "summary": "Discover proven methods for retaining clients to boost your brand and sales." }, { "id": "https://businessinaction.com/leadership/from-the-ballpark-to-the-board-room/", "url": "https://businessinaction.com/leadership/from-the-ballpark-to-the-board-room/", "title": "From the Ballpark to the Board Room", "content_html": "

The post From the Ballpark to the Board Room appeared first on Business In Action.

\n", "content_text": "The post From the Ballpark to the Board Room appeared first on Business In Action.", "date_published": "2025-02-18T08:00:45+00:00", "date_modified": "2024-12-04T15:58:23+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Baseball", "Business growth", "Editorial", "Marketing", "Sales", "Culture", "Leadership" ], "summary": "Former Yankees outfielder Kevin Thompson reveals lessons that inform his financial practices." }, { "id": "https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/", "url": "https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/", "title": "Small-Budget Sales Tactics That Work", "content_html": "

The post Small-Budget Sales Tactics That Work appeared first on Business In Action.

\n", "content_text": "The post Small-Budget Sales Tactics That Work appeared first on Business In Action.", "date_published": "2025-02-07T08:00:11+00:00", "date_modified": "2026-05-08T19:29:27+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Customers", "Sales", "Sales Tips", "Small Business" ], "summary": "A sales professional shares her top tips for closing more deals." }, { "id": "https://businessinaction.com/sales/tips-to-increase-repeat-business/", "url": "https://businessinaction.com/sales/tips-to-increase-repeat-business/", "title": "Tips to Increase Repeat Business", "content_html": "

The post Tips to Increase Repeat Business appeared first on Business In Action.

\n", "content_text": "The post Tips to Increase Repeat Business appeared first on Business In Action.", "date_published": "2025-01-03T08:00:09+00:00", "date_modified": "2024-10-29T17:42:20+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business growth", "Customers", "Productivity", "Sales", "Small Business", "Marketing" ], "summary": "Delve deep into the minds of your customers to identify high-value segments and craft tailored retention strategies." }, { "id": "https://businessinaction.com/marketing/crafting-your-companys-customer-journey/", "url": "https://businessinaction.com/marketing/crafting-your-companys-customer-journey/", "title": "Crafting Your Company\u2019s Customer Journey", "content_html": "

The post Crafting Your Company\u2019s Customer Journey appeared first on Business In Action.

\n", "content_text": "The post Crafting Your Company\u2019s Customer Journey appeared first on Business In Action.", "date_published": "2024-12-19T08:00:45+00:00", "date_modified": "2024-12-19T13:21:13+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Lead Generation", "Marketing Plan", "Marketing Tips", "Sales", "Small Business", "Marketing" ], "summary": "Learn how prospects interact with your organization, and market to them accordingly." } ] }