{
    "version": "https://jsonfeed.org/version/1",
    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/sales/feed/json/ -- and add it your reader.",
    "home_page_url": "https://businessinaction.com/tag/sales/",
    "feed_url": "https://businessinaction.com/tag/sales/feed/json/",
    "title": "Business In Action",
    "items": [
        {
            "id": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/",
            "url": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/",
            "title": "The Benefits of a Loyalty Program",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/11/loyaltyprograms-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8939\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/\">The Benefits of a Loyalty Program</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post The Benefits of a Loyalty Program appeared first on Business In Action.",
            "date_published": "2025-11-28T08:00:35+00:00",
            "date_modified": "2025-10-07T13:49:33+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Owners",
                "Customers",
                "Entrepreneur",
                "Retention",
                "Sales",
                "Small Business"
            ],
            "summary": "How you can improve customer retention with a simple rewards program. "
        },
        {
            "id": "https://businessinaction.com/entrepreneur/the-business-of-art/",
            "url": "https://businessinaction.com/entrepreneur/the-business-of-art/",
            "title": "The Business of Art",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/10/magicalart-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8894\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/entrepreneur/the-business-of-art/\">The Business of Art</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post The Business of Art appeared first on Business In Action.",
            "date_published": "2025-11-04T08:00:25+00:00",
            "date_modified": "2025-10-06T20:15:38+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Art",
                "Artist",
                "Business",
                "Entrepreneur",
                "Sales",
                "Small Business"
            ],
            "summary": "Scratchboard expert Melissa Helene discusses her path to entrepreneurship and the unique business challenges artists face."
        },
        {
            "id": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/",
            "url": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/",
            "title": "Boost Sales with the Power of Gratitude",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/08/gratitudemindset-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8853\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/\">Boost Sales with the Power of Gratitude</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Boost Sales with the Power of Gratitude appeared first on Business In Action.",
            "date_published": "2025-10-10T08:00:18+00:00",
            "date_modified": "2025-08-13T16:46:34+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Owners",
                "Business Stategy",
                "Sales",
                "Sales Tips"
            ],
            "summary": "When genuinely expressed, gratitude can be a powerful tool for success in sales and business."
        },
        {
            "id": "https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/",
            "url": "https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/",
            "title": "QR Codes: Marketing\u2019s Secret Weapon",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/08/qrcodes-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8815\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/\">QR Codes: Marketing\u2019s Secret Weapon</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post QR Codes: Marketing\u2019s Secret Weapon appeared first on Business In Action.",
            "date_published": "2025-08-27T08:00:41+00:00",
            "date_modified": "2025-08-12T19:44:36+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Marketing",
                "QR code",
                "Sales"
            ],
            "summary": "Leverage this tool to connect with customers and track campaign success effortlessly."
        },
        {
            "id": "https://businessinaction.com/sales/a-beginners-guide-to-patents/",
            "url": "https://businessinaction.com/sales/a-beginners-guide-to-patents/",
            "title": "A Beginner\u2019s Guide to Patents",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/04/beginnersguidepatents-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8601\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/a-beginners-guide-to-patents/\">A Beginner\u2019s Guide to Patents</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post A Beginner\u2019s Guide to Patents appeared first on Business In Action.",
            "date_published": "2025-07-16T08:00:29+00:00",
            "date_modified": "2025-04-15T16:55:22+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Growth",
                "Patent",
                "Sales"
            ],
            "summary": "Explore how patents can protect your business\u2019s innovations and contribute to long-term growth."
        },
        {
            "id": "https://businessinaction.com/sales/how-to-foster-repeat-customers/",
            "url": "https://businessinaction.com/sales/how-to-foster-repeat-customers/",
            "title": "How to Foster Repeat Customers",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/06/repeatcustomers-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8648\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/how-to-foster-repeat-customers/\">How to Foster Repeat Customers</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post How to Foster Repeat Customers appeared first on Business In Action.",
            "date_published": "2025-06-11T08:00:18+00:00",
            "date_modified": "2025-04-22T14:03:55+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Customer Service",
                "Customers",
                "Sales",
                "Sales Tips",
                "Social Media"
            ],
            "summary": "Discover proven methods for retaining clients to boost your brand and sales."
        },
        {
            "id": "https://businessinaction.com/leadership/from-the-ballpark-to-the-board-room/",
            "url": "https://businessinaction.com/leadership/from-the-ballpark-to-the-board-room/",
            "title": "From the Ballpark to the Board Room",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/12/ballparktoboardroom-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8301\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/leadership/from-the-ballpark-to-the-board-room/\">From the Ballpark to the Board Room</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post From the Ballpark to the Board Room appeared first on Business In Action.",
            "date_published": "2025-02-18T08:00:45+00:00",
            "date_modified": "2024-12-04T15:58:23+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Baseball",
                "Business growth",
                "Editorial",
                "Marketing",
                "Sales",
                "Culture",
                "Leadership"
            ],
            "summary": "Former Yankees outfielder Kevin Thompson reveals lessons that inform his financial practices."
        },
        {
            "id": "https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/",
            "url": "https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/",
            "title": "Small-Budget Sales Tactics That Work",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/01/smallbudgetsales-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8407\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/\">Small-Budget Sales Tactics That Work</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Small-Budget Sales Tactics That Work appeared first on Business In Action.",
            "date_published": "2025-02-07T08:00:11+00:00",
            "date_modified": "2025-01-23T17:52:58+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Branding",
                "Customers",
                "Sales",
                "Sales Tips",
                "Small Business"
            ],
            "summary": "A sales professional shares her top tips for closing more deals."
        },
        {
            "id": "https://businessinaction.com/sales/tips-to-increase-repeat-business/",
            "url": "https://businessinaction.com/sales/tips-to-increase-repeat-business/",
            "title": "Tips to Increase Repeat Business",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/10/repeatbusiness-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8207\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/tips-to-increase-repeat-business/\">Tips to Increase Repeat Business</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Tips to Increase Repeat Business appeared first on Business In Action.",
            "date_published": "2025-01-03T08:00:09+00:00",
            "date_modified": "2024-10-29T17:42:20+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business growth",
                "Customers",
                "Productivity",
                "Sales",
                "Small Business",
                "Marketing"
            ],
            "summary": "Delve deep into the minds of your customers to identify high-value segments and craft tailored retention strategies."
        },
        {
            "id": "https://businessinaction.com/marketing/crafting-your-companys-customer-journey/",
            "url": "https://businessinaction.com/marketing/crafting-your-companys-customer-journey/",
            "title": "Crafting Your Company\u2019s Customer Journey",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/10/clientjourney-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8222\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/marketing/crafting-your-companys-customer-journey/\">Crafting Your Company\u2019s Customer Journey</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Crafting Your Company\u2019s Customer Journey appeared first on Business In Action.",
            "date_published": "2024-12-19T08:00:45+00:00",
            "date_modified": "2024-12-19T13:21:13+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Lead Generation",
                "Marketing Plan",
                "Marketing Tips",
                "Sales",
                "Small Business",
                "Marketing"
            ],
            "summary": "Learn how prospects interact with your organization, and market to them accordingly."
        },
        {
            "id": "https://businessinaction.com/productivity/prep-your-business-for-the-new-year/",
            "url": "https://businessinaction.com/productivity/prep-your-business-for-the-new-year/",
            "title": "Prep Your Business for the New Year",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/09/prepbusinessnewyr-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8154\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/prep-your-business-for-the-new-year/\">Prep Your Business for the New Year</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Prep Your Business for the New Year appeared first on Business In Action.",
            "date_published": "2024-11-26T08:00:20+00:00",
            "date_modified": "2024-12-12T15:51:50+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Marketing",
                "New Years",
                "Productivity",
                "Sales"
            ],
            "summary": "Discover how to use both reflection and planning to position your company for a banner year."
        },
        {
            "id": "https://businessinaction.com/small-business/set-up-for-success-on-small-business-saturday/",
            "url": "https://businessinaction.com/small-business/set-up-for-success-on-small-business-saturday/",
            "title": "Set Up for Success on Small-Business Saturday",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/09/smallbusinesssaturday-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8138\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/small-business/set-up-for-success-on-small-business-saturday/\">Set Up for Success on Small-Business Saturday</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Set Up for Success on Small-Business Saturday appeared first on Business In Action.",
            "date_published": "2024-11-12T08:00:37+00:00",
            "date_modified": "2024-12-12T15:49:28+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Holiday Season",
                "Marketing",
                "Promotion",
                "Sales",
                "Small Business Saturday",
                "Small Business"
            ],
            "summary": "Discover marketing strategies for attracting customers on this holiday."
        },
        {
            "id": "https://businessinaction.com/sales/an-empathic-approach-to-sales/",
            "url": "https://businessinaction.com/sales/an-empathic-approach-to-sales/",
            "title": "An Empathic Approach to Sales",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/10/heartcenteredselling-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8119\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/an-empathic-approach-to-sales/\">An Empathic Approach to Sales</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post An Empathic Approach to Sales appeared first on Business In Action.",
            "date_published": "2024-10-02T08:00:17+00:00",
            "date_modified": "2024-08-30T17:54:15+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Sales",
                "Selling",
                "Selling Tips"
            ],
            "summary": "This technique eschews gimmicks, prioritizing authenticity and relationship building to achieve sales goals."
        },
        {
            "id": "https://businessinaction.com/entrepreneur/life-lessons-about-mentorship/",
            "url": "https://businessinaction.com/entrepreneur/life-lessons-about-mentorship/",
            "title": "Life Lessons about Mentorship",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/06/pancakesforroger-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"7910\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/entrepreneur/life-lessons-about-mentorship/\">Life Lessons about Mentorship</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Life Lessons about Mentorship appeared first on Business In Action.",
            "date_published": "2024-08-27T08:00:44+00:00",
            "date_modified": "2024-06-11T15:13:24+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Entrepreneur",
                "Insurance",
                "Leadership",
                "Sales"
            ],
            "summary": "Insurance CEO Susan L. Combs shares her entrepreneurial journey and the business savvy she gained from her military dad."
        },
        {
            "id": "https://businessinaction.com/productivity/the-importance-of-client-personas/",
            "url": "https://businessinaction.com/productivity/the-importance-of-client-personas/",
            "title": "The Importance of Client Personas",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/06/personas-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"7896\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/the-importance-of-client-personas/\">The Importance of Client Personas</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post The Importance of Client Personas appeared first on Business In Action.",
            "date_published": "2024-08-15T08:00:35+00:00",
            "date_modified": "2024-06-11T15:01:37+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Customers",
                "Marketing",
                "Sales",
                "Social Media",
                "Productivity"
            ],
            "summary": "Here\u2019s why defining your ideal customer is vital to the success of your business."
        }
    ]
}