{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/business/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/tag/business/", "feed_url": "https://businessinaction.com/tag/business/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/small-business/a-glowing-success-story/", "url": "https://businessinaction.com/small-business/a-glowing-success-story/", "title": "A Glowing Success Story", "content_html": "

Photos courtesy of: GlowRow

\n

Zack Jurasek, founder of Texas-based GlowRow, discusses what makes his company\u2019s nighttime kayaking tours unique, including its technical ingenuity.

\n

Tell us about yourself. Have you always enjoyed being on the water and building things?
\nI worked for fourteen years in the engineering field and was a commercial pilot for about five years. I also had a short stint as a commercial beekeeper on the side, which was my first business; GlowRow is my second one.

\n

My real passion for GlowRow came from flounder-gigging with my dad when I was a kid. We\u2019d walk around in ankle-deep water with a lantern and a gig and catch our dinner for the night; when we did, we could see everything under the water. I wanted to re-create that experience, allowing people to witness aquatic creatures in their natural habitat. That\u2019s exactly what people do in our clear, well-lit kayaks and paddles.

\n

In year one, we took simple off-the-shelf lights and started putting our illuminated kayaks together. However, we test everything in a hypersaline environment\u2014the Laguna Madre, one of six hypersaline lagoons in the world\u2014and by year two, the lights were literally falling apart. I knew I had to build something that would last.

\n

Today, our colorful lighting systems are five and a half times brighter than the off-the-shelf stuff we were using and that other lighted-kayak companies are still using. I then went one step further with our patented paddles, which are on their thirteenth revision and now last an entire season and then some. It\u2019s really a marvel to see.

\n
\"\"
\n

 

\n

Did you have any challenges or doubts along the way?
\nI formed the LLC in May of 2021. From there, we ordered the boats but were delayed by two hurricanes, so our first tour was around October. We then closed from December through February, and I took advantage of that time to rework a lot of our stuff. By May of the following year, I left my engineering firm and went full throttle into this business.

\n

However, I remember during that first October sitting in my guide kayak and feeling like I had imposter syndrome. Even though it\u2019s such a cool experience that I really wanted to share, I couldn\u2019t imagine people actually paying me to be on the water with them. I had to think differently so I wouldn\u2019t feel guilty.

\n

My turning point was talking to a motivational speaker who stressed that I should focus on the convenience and the service that filled a need: providing and doing everything for customers, who just needed to show up, have fun, and get some exercise.

\n

Was there anything you had to learn on the fly?
\nDefinitely, but not in all cases. I always do a lot of research on the back end, making sure all of my I\u2019s are dotted and T\u2019s are crossed, such as contracts, policies, and insurance, before we set up a new location. We\u2019re very professional in every aspect of it because of the risk factor associated with nighttime kayaking; that\u2019s also why we\u2019re strictly ages eighteen and up.

\n
\"\"
\n

 

\n

You mentioned the age minimum. Can anybody be too old for this?
\nNo, sir. The oldest guest we\u2019ve had is ninety-seven. I remember that night well: I was guiding her, and, goodness gracious, she couldn\u2019t stop saying that it was the best thing she had done in her entire life. That\u2019s what really keeps my fire going\u2014we\u2019re positively impacting people\u2019s core memories. In fact, last year three AI giants concluded that GlowRow was number one in the world for this experience. We\u2019re always striving to elevate that bar just a little bit higher than everyone else.

\n

Are government standards part of the equation?
\nMost definitely. The US Coast Guard does annual vessel inspections for each one of our kayaks to ensure that we\u2019re compliant for nighttime operations, and the Texas Parks and Wildlife has its own set of standards. Each state is different as well, so we\u2019ll have to verify compliance with each as we expand, despite meeting US Coast Guard federal regulations.

\n

Is your business at the mercy of the weather overall?
\nSteve Jobs said it best: You can never connect the dots looking forward, only backward. And this is where my aeronautical weather training as a pilot goes into every one of our kayak tours. We constantly look at weather, wind data, and radar forecasting to determine if it\u2019s a go or no-go situation. Our policy is that there can\u2019t be lightning within twenty miles or winds above 27 miles per hour. It\u2019s very strict.

\n
\"\"
\n

 

\n

Would you discuss your passport program? How successful has it been?
\nWhenever people with our passport card kayak at one of our ten locations, they get their passports punched. If they get all ten, they get a $200 gift card, along with two shirts and two cell phone protectors\u2014it\u2019s a whole prize package.

\n

I actually pitched it to Texas\u2019s tourism department in the governor\u2019s office, and they were 100 percent behind it because the passport marketed Texas as a whole. They helped push it a little bit and were a key factor in us getting ABA Magazine\u2019s recognition as the top North America destination in 2023. I couldn\u2019t be more grateful to those folks.

\n

Is GlowRow open year-round?
\n2024 was the first year we went year-round. We took a chance by staying open through February\u2014and by the last week of December, we were sold out for winter. It blew my mind. Goodness gracious, people were showing up in droves. Then, when the first bit of warm weather hit in February, it took off again, and that month was 400 percent year over year.

\n

Do any customer stories stand out in your memory?
\nOh, man. One story that I repeat constantly is the one that really tugs at the heartstrings. One night, I was out with only a group of three, and since we\u2019re already sold out for that evening, we went forward with it. Our guide was doing the briefing, and one customer just started crying. I asked her if she was OK; she said she was, but it was a lifelong dream of hers to paddle with dolphins.

\n

This is the reason I do this. I don\u2019t do it for the money. The first year, every dollar went right back into GlowRow. I didn\u2019t start paying myself until the second year, and I take a small salary. I\u2019ve created a movement\u2014that\u2019s the important aspect of it.

\n

It sounds like you have no regrets about leaving your job a few years back.
\nNo, sir. No regrets whatsoever. I was stuck in a cubicle, and it was soul-sucking. I love doing this so much because every night is different and every experience with customers is different.

\n
\"\"
\n

 

\n

What\u2019s next on your agenda?
\nOur next flagship of engineering is our trailer. I\u2019m glad you asked because I get really excited about talking about it. Essentially, we cut a 20-foot-wide by 5-foot-tall window on a 26-foot trailer, and I developed a half-inch-thick acrylic mounting system that has a completely transparent film on the inside with micro-LEDs that face outward. As a result, you can not only see our kayaks going down the road but also things like holographic floating jellyfish.

\n

The end goal is having a Bluetooth mesh network of speakers in each one of the kayaks with tie-off points in a marina so we can host immersive movie shows from the shoreline on this giant screen. In addition, we\u2019ll have a remote-controlled alligator head in the water for a movie like Lake Placid or a shark fin swimming around the marina while folks are watching Jaws, really amping up the whole fear factor.

\n

Honestly, I have no marketing background whatsoever. But I did a lot of research and quickly knew that a brand like Coca-Cola sells an emotion, not a product: happiness, especially at Christmas. Red Bull sells adrenaline. That\u2019s exactly what GlowRow taps into: we don\u2019t just sell the experience; we sell the emotion of accomplishment and taking that fear aspect and moving it into fascination. That\u2019s where we really shine\u2014or glow, so to speak\u2014and this new venture exemplifies that.

\n

Down the road, do you plan to expand outside of Texas?
\nGlowRow Germany is happening! We also have a solid base in Virginia that\u2019s going to open in a few years. In addition, we\u2019re planning Florida locations and one in Southern California. We\u2019ve even had interest from New Zealand.

\n

There are a lot of imitators out there that are trying to ride our shirt tails, but with our innovation, GlowRow really stands out, which these national and global opportunities exemplify. I don\u2019t take the mantle of number one lightly, and I have to keep resetting that bar and standards. That\u2019s what any industry leader should do.

\n

For more info, visit glowrow.com

\n

The post A Glowing Success Story appeared first on Business In Action.

\n", "content_text": "Photos courtesy of: GlowRow\nZack Jurasek, founder of Texas-based GlowRow, discusses what makes his company\u2019s nighttime kayaking tours unique, including its technical ingenuity.\nTell us about yourself. Have you always enjoyed being on the water and building things?\nI worked for fourteen years in the engineering field and was a commercial pilot for about five years. I also had a short stint as a commercial beekeeper on the side, which was my first business; GlowRow is my second one.\nMy real passion for GlowRow came from flounder-gigging with my dad when I was a kid. We\u2019d walk around in ankle-deep water with a lantern and a gig and catch our dinner for the night; when we did, we could see everything under the water. I wanted to re-create that experience, allowing people to witness aquatic creatures in their natural habitat. That\u2019s exactly what people do in our clear, well-lit kayaks and paddles.\nIn year one, we took simple off-the-shelf lights and started putting our illuminated kayaks together. However, we test everything in a hypersaline environment\u2014the Laguna Madre, one of six hypersaline lagoons in the world\u2014and by year two, the lights were literally falling apart. I knew I had to build something that would last.\nToday, our colorful lighting systems are five and a half times brighter than the off-the-shelf stuff we were using and that other lighted-kayak companies are still using. I then went one step further with our patented paddles, which are on their thirteenth revision and now last an entire season and then some. It\u2019s really a marvel to see.\n\n \nDid you have any challenges or doubts along the way?\nI formed the LLC in May of 2021. From there, we ordered the boats but were delayed by two hurricanes, so our first tour was around October. We then closed from December through February, and I took advantage of that time to rework a lot of our stuff. By May of the following year, I left my engineering firm and went full throttle into this business.\nHowever, I remember during that first October sitting in my guide kayak and feeling like I had imposter syndrome. Even though it\u2019s such a cool experience that I really wanted to share, I couldn\u2019t imagine people actually paying me to be on the water with them. I had to think differently so I wouldn\u2019t feel guilty.\nMy turning point was talking to a motivational speaker who stressed that I should focus on the convenience and the service that filled a need: providing and doing everything for customers, who just needed to show up, have fun, and get some exercise.\nWas there anything you had to learn on the fly?\nDefinitely, but not in all cases. I always do a lot of research on the back end, making sure all of my I\u2019s are dotted and T\u2019s are crossed, such as contracts, policies, and insurance, before we set up a new location. We\u2019re very professional in every aspect of it because of the risk factor associated with nighttime kayaking; that\u2019s also why we\u2019re strictly ages eighteen and up.\n\n \nYou mentioned the age minimum. Can anybody be too old for this?\nNo, sir. The oldest guest we\u2019ve had is ninety-seven. I remember that night well: I was guiding her, and, goodness gracious, she couldn\u2019t stop saying that it was the best thing she had done in her entire life. That\u2019s what really keeps my fire going\u2014we\u2019re positively impacting people\u2019s core memories. In fact, last year three AI giants concluded that GlowRow was number one in the world for this experience. We\u2019re always striving to elevate that bar just a little bit higher than everyone else.\nAre government standards part of the equation?\nMost definitely. The US Coast Guard does annual vessel inspections for each one of our kayaks to ensure that we\u2019re compliant for nighttime operations, and the Texas Parks and Wildlife has its own set of standards. Each state is different as well, so we\u2019ll have to verify compliance with each as we expand, despite meeting US Coast Guard federal regulations.\nIs your business at the mercy of the weather overall?\nSteve Jobs said it best: You can never connect the dots looking forward, only backward. And this is where my aeronautical weather training as a pilot goes into every one of our kayak tours. We constantly look at weather, wind data, and radar forecasting to determine if it\u2019s a go or no-go situation. Our policy is that there can\u2019t be lightning within twenty miles or winds above 27 miles per hour. It\u2019s very strict.\n\n \nWould you discuss your passport program? How successful has it been?\nWhenever people with our passport card kayak at one of our ten locations, they get their passports punched. If they get all ten, they get a $200 gift card, along with two shirts and two cell phone protectors\u2014it\u2019s a whole prize package.\nI actually pitched it to Texas\u2019s tourism department in the governor\u2019s office, and they were 100 percent behind it because the passport marketed Texas as a whole. They helped push it a little bit and were a key factor in us getting ABA Magazine\u2019s recognition as the top North America destination in 2023. I couldn\u2019t be more grateful to those folks.\nIs GlowRow open year-round?\n2024 was the first year we went year-round. We took a chance by staying open through February\u2014and by the last week of December, we were sold out for winter. It blew my mind. Goodness gracious, people were showing up in droves. Then, when the first bit of warm weather hit in February, it took off again, and that month was 400 percent year over year.\nDo any customer stories stand out in your memory?\nOh, man. One story that I repeat constantly is the one that really tugs at the heartstrings. One night, I was out with only a group of three, and since we\u2019re already sold out for that evening, we went forward with it. Our guide was doing the briefing, and one customer just started crying. I asked her if she was OK; she said she was, but it was a lifelong dream of hers to paddle with dolphins.\nThis is the reason I do this. I don\u2019t do it for the money. The first year, every dollar went right back into GlowRow. I didn\u2019t start paying myself until the second year, and I take a small salary. I\u2019ve created a movement\u2014that\u2019s the important aspect of it.\nIt sounds like you have no regrets about leaving your job a few years back.\nNo, sir. No regrets whatsoever. I was stuck in a cubicle, and it was soul-sucking. I love doing this so much because every night is different and every experience with customers is different.\n\n \nWhat\u2019s next on your agenda?\nOur next flagship of engineering is our trailer. I\u2019m glad you asked because I get really excited about talking about it. Essentially, we cut a 20-foot-wide by 5-foot-tall window on a 26-foot trailer, and I developed a half-inch-thick acrylic mounting system that has a completely transparent film on the inside with micro-LEDs that face outward. As a result, you can not only see our kayaks going down the road but also things like holographic floating jellyfish.\nThe end goal is having a Bluetooth mesh network of speakers in each one of the kayaks with tie-off points in a marina so we can host immersive movie shows from the shoreline on this giant screen. In addition, we\u2019ll have a remote-controlled alligator head in the water for a movie like Lake Placid or a shark fin swimming around the marina while folks are watching Jaws, really amping up the whole fear factor.\nHonestly, I have no marketing background whatsoever. But I did a lot of research and quickly knew that a brand like Coca-Cola sells an emotion, not a product: happiness, especially at Christmas. Red Bull sells adrenaline. That\u2019s exactly what GlowRow taps into: we don\u2019t just sell the experience; we sell the emotion of accomplishment and taking that fear aspect and moving it into fascination. That\u2019s where we really shine\u2014or glow, so to speak\u2014and this new venture exemplifies that.\nDown the road, do you plan to expand outside of Texas?\nGlowRow Germany is happening! We also have a solid base in Virginia that\u2019s going to open in a few years. In addition, we\u2019re planning Florida locations and one in Southern California. We\u2019ve even had interest from New Zealand.\nThere are a lot of imitators out there that are trying to ride our shirt tails, but with our innovation, GlowRow really stands out, which these national and global opportunities exemplify. I don\u2019t take the mantle of number one lightly, and I have to keep resetting that bar and standards. That\u2019s what any industry leader should do.\nFor more info, visit glowrow.com\nThe post A Glowing Success Story appeared first on Business In Action.", "date_published": "2026-07-20T08:00:52+00:00", "date_modified": "2026-07-09T22:46:26+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/glowrow-featured.jpg", "tags": [ "Business", "Business Spotlight", "Innovation", "Kayaking", "Summer", "Texas", "Tours", "Small Business" ], "summary": "Get in the know about GlowRow, a nighttime kayaking tour business that is revolutionizing its industry." }, { "id": "https://businessinaction.com/sales/embrace-the-quiet-close-technique/", "url": "https://businessinaction.com/sales/embrace-the-quiet-close-technique/", "title": "Embrace the Quiet-Close Technique", "content_html": "

We\u2019ve all experienced an overaggressive seller. Rather than giving you time to think, space to breathe, or consideration to your personal needs, they instead attempt to pressure you into making a purchase or signing a contract.

\n

This sales tactic isn\u2019t just considered unprofessional by many people; it\u2019s potentially counterproductive. According to the consultation firm SBI, taking a \u201cprovoking\u201d approach with customers can actually prolong the sales cycle by 22 percent. In other words, an overzealous salesperson can actually deter clients, or worse, paint your organization in a poor light, even discouraging warm, relevant leads from returning.

\n

Instead of doing your competitors a favor with standoffish selling, have your sales team try a new tactic: the quiet close. Adopting this softer style for securing deals may not seem as exciting as the lionhearted shove into conversions, but it could very well win over potential customers more organically.

\n
\"\"
\n

\n

The low-pitch powerhouse

\n

The quiet closer is neither meek nor resistant to speaking with clients. They are strategic, customer-centric communicators who can coax prospects into trusting them and accepting their business. Their deft approach instills sales with a charismatic and human touch, including a strong understanding of buyer psychology. Take a closer look at some of the key elements of this technique.

\n

Resistance to pushiness
\nWhile most sellers are eager to address objections\u2014everything from \u201cWhy are you calling me?\u201d to \u201cThis is too expensive\u201d\u2014converting hesitant prospects should sometimes be a gentle process. Rather than demanding that customers need your business\u2019s product or service, the salesperson should offer to work with them as a solution. For example, an irrigation specialist may discuss with homeowners if they\u2019re having difficulty maintaining healthy, vibrant grass and then propose a free on-site consultation from one of their experts. Consumers will be far more likely to follow along when they feel that you aren\u2019t trying to take their money but, rather, helping them address a concern. When your value proposition is compatible with a client\u2019s needs, the sales will happen more naturally than they would when you resort to pressure.

\n

An open ear
\nSellers who use the quiet close take time to understand both buyers\u2019 specific current needs and future goals. To discover this info, they need to listen more than they speak. Task your sales team with asking open-ended questions (e.g., following the irrigation example, \u201cHow do you feel about the quality of your lawn?\u201d) and giving potential clients time to respond in detail while listening intently to find threads they can pull at. Taking such an individually focused sales tactic will express to prospects that your business cares about what they care about\u2014and what it sells is directly relevant to it.

\n

Naturally, working off a sales script can help sellers feel informed and ready for each customer interaction, but rather than following this rubric by the book, it should prepare them to pivot based on each customer\u2019s unique needs and goals. If they continue to ask questions and adjust according to the responses they receive, clients will eventually reveal what matters to them and how much they\u2019re willing to spend. As Micah Zimmerman writes on entrepreneur.com, this \u201cfact-finding\u201d process should account for a substantial 70 percent of every sales interaction.

\n
\"\"
\n

 

\n

Contact in moderation
\nIf you\u2019ve ever had a friend or family member blow up your phone with incessant messaging, then you can imagine how unpleasant constant touchpoints could be for your prospects. Naturally, persistence is necessary to get responses\u2014twelve to fifteen touchpoints, as Outward Media Inc. CEO Paula Chiocci notes on forbes. com. But practice moderation in your outreach, never messaging more than once per twenty-four hours. Also consider this stepping-back approach courtesy of sales coach Amrutt Bhatt:

\n\n

Each time a team member reaches out, be sure that their sales messaging is packaged within items of value, such as how-to guides or entertaining videos, rather than being outwardly promotional. Being subtle in this approach will make consumers more likely to engage with your company\u2019s messaging.

\n
\"\"
\n

 

\n

Holding your position

\n

Granted, the quiet close is not a one-size-fits-all solution for every situation, nor is it prudent instruction for every seller on your team (e.g., shier or less motivated team members may need to be encouraged to lean more assertively into their sales). And in some cases, being aggressive rather than passive isn\u2019t just advisable but downright necessary.

\n

For example, it may be more appropriate to take a firm approach when requesting a close. If your salesperson has kept a prospect hooked long enough to communicate pricing and your value proposition, they should eventually take the initiative of requesting an order. Overall, you may find that marrying this methodology with the quiet close could be advantageous, resulting in a panther-like technique of taking slow, hushed steps, then leaping at the right moment.

\n

Additionally, resist the urge to unite your entire sales team around a singular personality. Sellers often do best when they pull from their personal skills arsenal and rely on their natural character traits to build a rapport with customers. But polishing these approaches with some quiet-close techniques can take them to the next level, helping your team feel prepared for any interaction.

\n

 

\n
\n

TAKE ACTION:
\nReview your sales playbook to identify areas where you could test the quiet-close method.

\n

The post Embrace the Quiet-Close Technique appeared first on Business In Action.

\n", "content_text": "We\u2019ve all experienced an overaggressive seller. Rather than giving you time to think, space to breathe, or consideration to your personal needs, they instead attempt to pressure you into making a purchase or signing a contract.\nThis sales tactic isn\u2019t just considered unprofessional by many people; it\u2019s potentially counterproductive. According to the consultation firm SBI, taking a \u201cprovoking\u201d approach with customers can actually prolong the sales cycle by 22 percent. In other words, an overzealous salesperson can actually deter clients, or worse, paint your organization in a poor light, even discouraging warm, relevant leads from returning.\nInstead of doing your competitors a favor with standoffish selling, have your sales team try a new tactic: the quiet close. Adopting this softer style for securing deals may not seem as exciting as the lionhearted shove into conversions, but it could very well win over potential customers more organically.\n\n\nThe low-pitch powerhouse\nThe quiet closer is neither meek nor resistant to speaking with clients. They are strategic, customer-centric communicators who can coax prospects into trusting them and accepting their business. Their deft approach instills sales with a charismatic and human touch, including a strong understanding of buyer psychology. Take a closer look at some of the key elements of this technique.\nResistance to pushiness\nWhile most sellers are eager to address objections\u2014everything from \u201cWhy are you calling me?\u201d to \u201cThis is too expensive\u201d\u2014converting hesitant prospects should sometimes be a gentle process. Rather than demanding that customers need your business\u2019s product or service, the salesperson should offer to work with them as a solution. For example, an irrigation specialist may discuss with homeowners if they\u2019re having difficulty maintaining healthy, vibrant grass and then propose a free on-site consultation from one of their experts. Consumers will be far more likely to follow along when they feel that you aren\u2019t trying to take their money but, rather, helping them address a concern. When your value proposition is compatible with a client\u2019s needs, the sales will happen more naturally than they would when you resort to pressure.\nAn open ear\nSellers who use the quiet close take time to understand both buyers\u2019 specific current needs and future goals. To discover this info, they need to listen more than they speak. Task your sales team with asking open-ended questions (e.g., following the irrigation example, \u201cHow do you feel about the quality of your lawn?\u201d) and giving potential clients time to respond in detail while listening intently to find threads they can pull at. Taking such an individually focused sales tactic will express to prospects that your business cares about what they care about\u2014and what it sells is directly relevant to it.\nNaturally, working off a sales script can help sellers feel informed and ready for each customer interaction, but rather than following this rubric by the book, it should prepare them to pivot based on each customer\u2019s unique needs and goals. If they continue to ask questions and adjust according to the responses they receive, clients will eventually reveal what matters to them and how much they\u2019re willing to spend. As Micah Zimmerman writes on entrepreneur.com, this \u201cfact-finding\u201d process should account for a substantial 70 percent of every sales interaction.\n\n \nContact in moderation\nIf you\u2019ve ever had a friend or family member blow up your phone with incessant messaging, then you can imagine how unpleasant constant touchpoints could be for your prospects. Naturally, persistence is necessary to get responses\u2014twelve to fifteen touchpoints, as Outward Media Inc. CEO Paula Chiocci notes on forbes. com. But practice moderation in your outreach, never messaging more than once per twenty-four hours. Also consider this stepping-back approach courtesy of sales coach Amrutt Bhatt:\n\nOne of the most striking shifts came when we stopped trying to force a deal. Instead of chasing a stalled $1M deal, we sent a simple message.\n\u201cWe sense you might need space to evaluate all options thoroughly. We respect that. Here\u2019s some additional ROI data you might find useful. Take the time you need.\u201d\nThe result? The prospect called back within hours.\n\nEach time a team member reaches out, be sure that their sales messaging is packaged within items of value, such as how-to guides or entertaining videos, rather than being outwardly promotional. Being subtle in this approach will make consumers more likely to engage with your company\u2019s messaging.\n\n \nHolding your position\nGranted, the quiet close is not a one-size-fits-all solution for every situation, nor is it prudent instruction for every seller on your team (e.g., shier or less motivated team members may need to be encouraged to lean more assertively into their sales). And in some cases, being aggressive rather than passive isn\u2019t just advisable but downright necessary.\nFor example, it may be more appropriate to take a firm approach when requesting a close. If your salesperson has kept a prospect hooked long enough to communicate pricing and your value proposition, they should eventually take the initiative of requesting an order. Overall, you may find that marrying this methodology with the quiet close could be advantageous, resulting in a panther-like technique of taking slow, hushed steps, then leaping at the right moment.\nAdditionally, resist the urge to unite your entire sales team around a singular personality. Sellers often do best when they pull from their personal skills arsenal and rely on their natural character traits to build a rapport with customers. But polishing these approaches with some quiet-close techniques can take them to the next level, helping your team feel prepared for any interaction.\n \n\nTAKE ACTION:\nReview your sales playbook to identify areas where you could test the quiet-close method.\nThe post Embrace the Quiet-Close Technique appeared first on Business In Action.", "date_published": "2026-07-13T08:00:15+00:00", "date_modified": "2026-07-09T22:54:11+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/quiet-close-featured.jpg", "tags": [ "Business", "Closing", "Closing Tips", "Sales", "Selling Tips" ], "summary": "Discover a surprising tactic for closing your sales." }, { "id": "https://businessinaction.com/small-business/the-roots-of-ashcombes-success/", "url": "https://businessinaction.com/small-business/the-roots-of-ashcombes-success/", "title": "The Roots of Ashcombe\u2019s Success", "content_html": "

The post The Roots of Ashcombe\u2019s Success appeared first on Business In Action.

\n", "content_text": "The post The Roots of Ashcombe\u2019s Success appeared first on Business In Action.", "date_published": "2026-03-11T08:00:12+00:00", "date_modified": "2026-02-11T15:50:24+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business", "Local Business", "Small Business", "Spring", "Success" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/entrepreneur/helping-women-prosper/", "url": "https://businessinaction.com/entrepreneur/helping-women-prosper/", "title": "Helping Women Prosper", "content_html": "

The post Helping Women Prosper appeared first on Business In Action.

\n", "content_text": "The post Helping Women Prosper appeared first on Business In Action.", "date_published": "2026-03-04T08:00:03+00:00", "date_modified": "2026-02-11T15:46:50+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business", "New York City", "Small Business", "Therapy", "Women", "Entrepreneur", "Leadership" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/productivity/inspiration-for-entrepreneurs/", "url": "https://businessinaction.com/productivity/inspiration-for-entrepreneurs/", "title": "Inspiration for Entrepreneurs", "content_html": "

The post Inspiration for Entrepreneurs appeared first on Business In Action.

\n", "content_text": "The post Inspiration for Entrepreneurs appeared first on Business In Action.", "date_published": "2025-12-29T15:47:00+00:00", "date_modified": "2025-12-29T15:47:00+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business", "Inspiration", "Inspirational", "Quotes", "Productivity" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/", "url": "https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/", "title": "The Secret Strength of Vulnerability", "content_html": "

The post The Secret Strength of Vulnerability appeared first on Business In Action.

\n", "content_text": "The post The Secret Strength of Vulnerability appeared first on Business In Action.", "date_published": "2025-12-19T08:00:11+00:00", "date_modified": "2025-10-07T12:43:30+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Strategy", "Entrepreneur", "Leadership" ], "summary": "Lead with honesty to foster trust and drive growth in your organization." }, { "id": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/", "url": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/", "title": "The Benefits of a Loyalty Program", "content_html": "

The post The Benefits of a Loyalty Program appeared first on Business In Action.

\n", "content_text": "The post The Benefits of a Loyalty Program appeared first on Business In Action.", "date_published": "2025-11-28T08:00:35+00:00", "date_modified": "2025-10-07T13:49:33+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Customers", "Entrepreneur", "Retention", "Sales", "Small Business" ], "summary": "How you can improve customer retention with a simple rewards program. " }, { "id": "https://businessinaction.com/leadership/in-touch-with-the-consumer/", "url": "https://businessinaction.com/leadership/in-touch-with-the-consumer/", "title": "In Touch with the Consumer", "content_html": "

The post In Touch with the Consumer appeared first on Business In Action.

\n", "content_text": "The post In Touch with the Consumer appeared first on Business In Action.", "date_published": "2025-11-18T08:00:24+00:00", "date_modified": "2025-10-07T13:36:06+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Business", "Hand Sanitizers", "Health", "Health Products", "Leadership" ], "summary": "Learn how a health-goods company hooked its customer base to keep them coming back for more." }, { "id": "https://businessinaction.com/entrepreneur/the-business-of-art/", "url": "https://businessinaction.com/entrepreneur/the-business-of-art/", "title": "The Business of Art", "content_html": "

The post The Business of Art appeared first on Business In Action.

\n", "content_text": "The post The Business of Art appeared first on Business In Action.", "date_published": "2025-11-04T08:00:25+00:00", "date_modified": "2025-10-06T20:15:38+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Art", "Artist", "Business", "Entrepreneur", "Sales", "Small Business" ], "summary": "Scratchboard expert Melissa Helene discusses her path to entrepreneurship and the unique business challenges artists face." }, { "id": "https://businessinaction.com/leadership/unlocking-gen-zs-potential/", "url": "https://businessinaction.com/leadership/unlocking-gen-zs-potential/", "title": "Unlocking Gen Z\u2019s Potential", "content_html": "

The post Unlocking Gen Z\u2019s Potential appeared first on Business In Action.

\n", "content_text": "The post Unlocking Gen Z\u2019s Potential appeared first on Business In Action.", "date_published": "2025-10-27T08:00:43+00:00", "date_modified": "2025-10-07T12:36:44+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Strategy", "Culture", "Employees", "Leadership", "Productivity" ], "summary": "Boost innovation by adapting your workplace to Gen Z\u2019s unique needs." }, { "id": "https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/", "url": "https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/", "title": "The Business Benefits of Wellness Programs", "content_html": "

The post The Business Benefits of Wellness Programs appeared first on Business In Action.

\n", "content_text": "The post The Business Benefits of Wellness Programs appeared first on Business In Action.", "date_published": "2025-10-24T08:00:20+00:00", "date_modified": "2025-08-13T17:05:48+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Strategy", "Employees", "Well-Being", "Wellness", "Productivity" ], "summary": "Investing in your employees\u2019 well-being, whether physical, mental, or financial, may just benefit your bottom line." }, { "id": "https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/", "url": "https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/", "title": "Building a Fruitcake Empire", "content_html": "

The post Building a Fruitcake Empire appeared first on Business In Action.

\n", "content_text": "The post Building a Fruitcake Empire appeared first on Business In Action.", "date_published": "2025-10-22T08:00:55+00:00", "date_modified": "2025-10-07T12:50:20+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Food", "Fruitcake", "History", "Texas", "Entrepreneur", "Sales" ], "summary": "Discover how Collin Street Bakery became an iconic global brand." }, { "id": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/", "url": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/", "title": "Boost Sales with the Power of Gratitude", "content_html": "

The post Boost Sales with the Power of Gratitude appeared first on Business In Action.

\n", "content_text": "The post Boost Sales with the Power of Gratitude appeared first on Business In Action.", "date_published": "2025-10-10T08:00:18+00:00", "date_modified": "2025-08-13T16:46:34+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Stategy", "Sales", "Sales Tips" ], "summary": "When genuinely expressed, gratitude can be a powerful tool for success in sales and business." }, { "id": "https://businessinaction.com/leadership/move-forward-by-giving-back/", "url": "https://businessinaction.com/leadership/move-forward-by-giving-back/", "title": "Move Forward by Giving Back", "content_html": "

The post Move Forward by Giving Back appeared first on Business In Action.

\n", "content_text": "The post Move Forward by Giving Back appeared first on Business In Action.", "date_published": "2025-10-02T08:00:24+00:00", "date_modified": "2025-08-13T16:36:55+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Maryland", "Philanthropy", "Real Estate", "Real Estate Agent", "Leadership" ], "summary": "Discover why adding an altruistic component to your company can benefit everyone involved." }, { "id": "https://businessinaction.com/productivity/how-to-embrace-the-netflix-mindset/", "url": "https://businessinaction.com/productivity/how-to-embrace-the-netflix-mindset/", "title": "How to Embrace the Netflix Mindset", "content_html": "

The post How to Embrace the Netflix Mindset appeared first on Business In Action.

\n", "content_text": "The post How to Embrace the Netflix Mindset appeared first on Business In Action.", "date_published": "2025-09-10T08:00:48+00:00", "date_modified": "2025-08-12T20:13:17+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Culture", "Hiring", "Netflix", "Productivity" ], "summary": "Take a deep dive into what makes the entertainment giant\u2019s famed culture unique." } ] }