{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/business/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/tag/business/", "feed_url": "https://businessinaction.com/tag/business/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/sales/embrace-the-quiet-close-technique/", "url": "https://businessinaction.com/sales/embrace-the-quiet-close-technique/", "title": "Embrace the Quiet-Close Technique", "content_html": "

We\u2019ve all experienced an overaggressive seller. Rather than giving you time to think, space to breathe, or consideration to your personal needs, they instead attempt to pressure you into making a purchase or signing a contract.

\n

This sales tactic isn\u2019t just considered unprofessional by many people; it\u2019s potentially counterproductive. According to the consultation firm SBI, taking a \u201cprovoking\u201d approach with customers can actually prolong the sales cycle by 22 percent. In other words, an overzealous salesperson can actually deter clients, or worse, paint your organization in a poor light, even discouraging warm, relevant leads from returning.

\n

Instead of doing your competitors a favor with standoffish selling, have your sales team try a new tactic: the quiet close. Adopting this softer style for securing deals may not seem as exciting as the lionhearted shove into conversions, but it could very well win over potential customers more organically.

\n
\"\"
\n

\n

The low-pitch powerhouse

\n

The quiet closer is neither meek nor resistant to speaking with clients. They are strategic, customer-centric communicators who can coax prospects into trusting them and accepting their business. Their deft approach instills sales with a charismatic and human touch, including a strong understanding of buyer psychology. Take a closer look at some of the key elements of this technique.

\n

Resistance to pushiness
\nWhile most sellers are eager to address objections\u2014everything from \u201cWhy are you calling me?\u201d to \u201cThis is too expensive\u201d\u2014converting hesitant prospects should sometimes be a gentle process. Rather than demanding that customers need your business\u2019s product or service, the salesperson should offer to work with them as a solution. For example, an irrigation specialist may discuss with homeowners if they\u2019re having difficulty maintaining healthy, vibrant grass and then propose a free on-site consultation from one of their experts. Consumers will be far more likely to follow along when they feel that you aren\u2019t trying to take their money but, rather, helping them address a concern. When your value proposition is compatible with a client\u2019s needs, the sales will happen more naturally than they would when you resort to pressure.

\n

An open ear
\nSellers who use the quiet close take time to understand both buyers\u2019 specific current needs and future goals. To discover this info, they need to listen more than they speak. Task your sales team with asking open-ended questions (e.g., following the irrigation example, \u201cHow do you feel about the quality of your lawn?\u201d) and giving potential clients time to respond in detail while listening intently to find threads they can pull at. Taking such an individually focused sales tactic will express to prospects that your business cares about what they care about\u2014and what it sells is directly relevant to it.

\n

Naturally, working off a sales script can help sellers feel informed and ready for each customer interaction, but rather than following this rubric by the book, it should prepare them to pivot based on each customer\u2019s unique needs and goals. If they continue to ask questions and adjust according to the responses they receive, clients will eventually reveal what matters to them and how much they\u2019re willing to spend. As Micah Zimmerman writes on entrepreneur.com, this \u201cfact-finding\u201d process should account for a substantial 70 percent of every sales interaction.

\n
\"\"
\n

 

\n

Contact in moderation
\nIf you\u2019ve ever had a friend or family member blow up your phone with incessant messaging, then you can imagine how unpleasant constant touchpoints could be for your prospects. Naturally, persistence is necessary to get responses\u2014twelve to fifteen touchpoints, as Outward Media Inc. CEO Paula Chiocci notes on forbes. com. But practice moderation in your outreach, never messaging more than once per twenty-four hours. Also consider this stepping-back approach courtesy of sales coach Amrutt Bhatt:

\n\n

Each time a team member reaches out, be sure that their sales messaging is packaged within items of value, such as how-to guides or entertaining videos, rather than being outwardly promotional. Being subtle in this approach will make consumers more likely to engage with your company\u2019s messaging.

\n
\"\"
\n

 

\n

Holding your position

\n

Granted, the quiet close is not a one-size-fits-all solution for every situation, nor is it prudent instruction for every seller on your team (e.g., shier or less motivated team members may need to be encouraged to lean more assertively into their sales). And in some cases, being aggressive rather than passive isn\u2019t just advisable but downright necessary.

\n

For example, it may be more appropriate to take a firm approach when requesting a close. If your salesperson has kept a prospect hooked long enough to communicate pricing and your value proposition, they should eventually take the initiative of requesting an order. Overall, you may find that marrying this methodology with the quiet close could be advantageous, resulting in a panther-like technique of taking slow, hushed steps, then leaping at the right moment.

\n

Additionally, resist the urge to unite your entire sales team around a singular personality. Sellers often do best when they pull from their personal skills arsenal and rely on their natural character traits to build a rapport with customers. But polishing these approaches with some quiet-close techniques can take them to the next level, helping your team feel prepared for any interaction.

\n

 

\n
\n

TAKE ACTION:
\nReview your sales playbook to identify areas where you could test the quiet-close method.

\n

The post Embrace the Quiet-Close Technique appeared first on Business In Action.

\n", "content_text": "We\u2019ve all experienced an overaggressive seller. Rather than giving you time to think, space to breathe, or consideration to your personal needs, they instead attempt to pressure you into making a purchase or signing a contract.\nThis sales tactic isn\u2019t just considered unprofessional by many people; it\u2019s potentially counterproductive. According to the consultation firm SBI, taking a \u201cprovoking\u201d approach with customers can actually prolong the sales cycle by 22 percent. In other words, an overzealous salesperson can actually deter clients, or worse, paint your organization in a poor light, even discouraging warm, relevant leads from returning.\nInstead of doing your competitors a favor with standoffish selling, have your sales team try a new tactic: the quiet close. Adopting this softer style for securing deals may not seem as exciting as the lionhearted shove into conversions, but it could very well win over potential customers more organically.\n\n\nThe low-pitch powerhouse\nThe quiet closer is neither meek nor resistant to speaking with clients. They are strategic, customer-centric communicators who can coax prospects into trusting them and accepting their business. Their deft approach instills sales with a charismatic and human touch, including a strong understanding of buyer psychology. Take a closer look at some of the key elements of this technique.\nResistance to pushiness\nWhile most sellers are eager to address objections\u2014everything from \u201cWhy are you calling me?\u201d to \u201cThis is too expensive\u201d\u2014converting hesitant prospects should sometimes be a gentle process. Rather than demanding that customers need your business\u2019s product or service, the salesperson should offer to work with them as a solution. For example, an irrigation specialist may discuss with homeowners if they\u2019re having difficulty maintaining healthy, vibrant grass and then propose a free on-site consultation from one of their experts. Consumers will be far more likely to follow along when they feel that you aren\u2019t trying to take their money but, rather, helping them address a concern. When your value proposition is compatible with a client\u2019s needs, the sales will happen more naturally than they would when you resort to pressure.\nAn open ear\nSellers who use the quiet close take time to understand both buyers\u2019 specific current needs and future goals. To discover this info, they need to listen more than they speak. Task your sales team with asking open-ended questions (e.g., following the irrigation example, \u201cHow do you feel about the quality of your lawn?\u201d) and giving potential clients time to respond in detail while listening intently to find threads they can pull at. Taking such an individually focused sales tactic will express to prospects that your business cares about what they care about\u2014and what it sells is directly relevant to it.\nNaturally, working off a sales script can help sellers feel informed and ready for each customer interaction, but rather than following this rubric by the book, it should prepare them to pivot based on each customer\u2019s unique needs and goals. If they continue to ask questions and adjust according to the responses they receive, clients will eventually reveal what matters to them and how much they\u2019re willing to spend. As Micah Zimmerman writes on entrepreneur.com, this \u201cfact-finding\u201d process should account for a substantial 70 percent of every sales interaction.\n\n \nContact in moderation\nIf you\u2019ve ever had a friend or family member blow up your phone with incessant messaging, then you can imagine how unpleasant constant touchpoints could be for your prospects. Naturally, persistence is necessary to get responses\u2014twelve to fifteen touchpoints, as Outward Media Inc. CEO Paula Chiocci notes on forbes. com. But practice moderation in your outreach, never messaging more than once per twenty-four hours. Also consider this stepping-back approach courtesy of sales coach Amrutt Bhatt:\n\nOne of the most striking shifts came when we stopped trying to force a deal. Instead of chasing a stalled $1M deal, we sent a simple message.\n\u201cWe sense you might need space to evaluate all options thoroughly. We respect that. Here\u2019s some additional ROI data you might find useful. Take the time you need.\u201d\nThe result? The prospect called back within hours.\n\nEach time a team member reaches out, be sure that their sales messaging is packaged within items of value, such as how-to guides or entertaining videos, rather than being outwardly promotional. Being subtle in this approach will make consumers more likely to engage with your company\u2019s messaging.\n\n \nHolding your position\nGranted, the quiet close is not a one-size-fits-all solution for every situation, nor is it prudent instruction for every seller on your team (e.g., shier or less motivated team members may need to be encouraged to lean more assertively into their sales). And in some cases, being aggressive rather than passive isn\u2019t just advisable but downright necessary.\nFor example, it may be more appropriate to take a firm approach when requesting a close. If your salesperson has kept a prospect hooked long enough to communicate pricing and your value proposition, they should eventually take the initiative of requesting an order. Overall, you may find that marrying this methodology with the quiet close could be advantageous, resulting in a panther-like technique of taking slow, hushed steps, then leaping at the right moment.\nAdditionally, resist the urge to unite your entire sales team around a singular personality. Sellers often do best when they pull from their personal skills arsenal and rely on their natural character traits to build a rapport with customers. But polishing these approaches with some quiet-close techniques can take them to the next level, helping your team feel prepared for any interaction.\n \n\nTAKE ACTION:\nReview your sales playbook to identify areas where you could test the quiet-close method.\nThe post Embrace the Quiet-Close Technique appeared first on Business In Action.", "date_published": "2026-07-13T08:00:15+00:00", "date_modified": "2026-07-09T22:54:11+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/quiet-close-featured.jpg", "tags": [ "Business", "Closing", "Closing Tips", "Sales", "Selling Tips" ], "summary": "Discover a surprising tactic for closing your sales." }, { "id": "https://businessinaction.com/small-business/the-roots-of-ashcombes-success/", "url": "https://businessinaction.com/small-business/the-roots-of-ashcombes-success/", "title": "The Roots of Ashcombe\u2019s Success", "content_html": "

The post The Roots of Ashcombe\u2019s Success appeared first on Business In Action.

\n", "content_text": "The post The Roots of Ashcombe\u2019s Success appeared first on Business In Action.", "date_published": "2026-03-11T08:00:12+00:00", "date_modified": "2026-02-11T15:50:24+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business", "Local Business", "Small Business", "Spring", "Success" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/entrepreneur/helping-women-prosper/", "url": "https://businessinaction.com/entrepreneur/helping-women-prosper/", "title": "Helping Women Prosper", "content_html": "

The post Helping Women Prosper appeared first on Business In Action.

\n", "content_text": "The post Helping Women Prosper appeared first on Business In Action.", "date_published": "2026-03-04T08:00:03+00:00", "date_modified": "2026-02-11T15:46:50+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business", "New York City", "Small Business", "Therapy", "Women", "Entrepreneur", "Leadership" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/productivity/inspiration-for-entrepreneurs/", "url": "https://businessinaction.com/productivity/inspiration-for-entrepreneurs/", "title": "Inspiration for Entrepreneurs", "content_html": "

The post Inspiration for Entrepreneurs appeared first on Business In Action.

\n", "content_text": "The post Inspiration for Entrepreneurs appeared first on Business In Action.", "date_published": "2025-12-29T15:47:00+00:00", "date_modified": "2025-12-29T15:47:00+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business", "Inspiration", "Inspirational", "Quotes", "Productivity" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/", "url": "https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/", "title": "The Secret Strength of Vulnerability", "content_html": "

The post The Secret Strength of Vulnerability appeared first on Business In Action.

\n", "content_text": "The post The Secret Strength of Vulnerability appeared first on Business In Action.", "date_published": "2025-12-19T08:00:11+00:00", "date_modified": "2025-10-07T12:43:30+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Strategy", "Entrepreneur", "Leadership" ], "summary": "Lead with honesty to foster trust and drive growth in your organization." }, { "id": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/", "url": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/", "title": "The Benefits of a Loyalty Program", "content_html": "

The post The Benefits of a Loyalty Program appeared first on Business In Action.

\n", "content_text": "The post The Benefits of a Loyalty Program appeared first on Business In Action.", "date_published": "2025-11-28T08:00:35+00:00", "date_modified": "2025-10-07T13:49:33+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Customers", "Entrepreneur", "Retention", "Sales", "Small Business" ], "summary": "How you can improve customer retention with a simple rewards program. " }, { "id": "https://businessinaction.com/leadership/in-touch-with-the-consumer/", "url": "https://businessinaction.com/leadership/in-touch-with-the-consumer/", "title": "In Touch with the Consumer", "content_html": "

The post In Touch with the Consumer appeared first on Business In Action.

\n", "content_text": "The post In Touch with the Consumer appeared first on Business In Action.", "date_published": "2025-11-18T08:00:24+00:00", "date_modified": "2025-10-07T13:36:06+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Business", "Hand Sanitizers", "Health", "Health Products", "Leadership" ], "summary": "Learn how a health-goods company hooked its customer base to keep them coming back for more." }, { "id": "https://businessinaction.com/entrepreneur/the-business-of-art/", "url": "https://businessinaction.com/entrepreneur/the-business-of-art/", "title": "The Business of Art", "content_html": "

The post The Business of Art appeared first on Business In Action.

\n", "content_text": "The post The Business of Art appeared first on Business In Action.", "date_published": "2025-11-04T08:00:25+00:00", "date_modified": "2025-10-06T20:15:38+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Art", "Artist", "Business", "Entrepreneur", "Sales", "Small Business" ], "summary": "Scratchboard expert Melissa Helene discusses her path to entrepreneurship and the unique business challenges artists face." }, { "id": "https://businessinaction.com/leadership/unlocking-gen-zs-potential/", "url": "https://businessinaction.com/leadership/unlocking-gen-zs-potential/", "title": "Unlocking Gen Z\u2019s Potential", "content_html": "

The post Unlocking Gen Z\u2019s Potential appeared first on Business In Action.

\n", "content_text": "The post Unlocking Gen Z\u2019s Potential appeared first on Business In Action.", "date_published": "2025-10-27T08:00:43+00:00", "date_modified": "2025-10-07T12:36:44+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Strategy", "Culture", "Employees", "Leadership", "Productivity" ], "summary": "Boost innovation by adapting your workplace to Gen Z\u2019s unique needs." }, { "id": "https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/", "url": "https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/", "title": "The Business Benefits of Wellness Programs", "content_html": "

The post The Business Benefits of Wellness Programs appeared first on Business In Action.

\n", "content_text": "The post The Business Benefits of Wellness Programs appeared first on Business In Action.", "date_published": "2025-10-24T08:00:20+00:00", "date_modified": "2025-08-13T17:05:48+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Strategy", "Employees", "Well-Being", "Wellness", "Productivity" ], "summary": "Investing in your employees\u2019 well-being, whether physical, mental, or financial, may just benefit your bottom line." }, { "id": "https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/", "url": "https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/", "title": "Building a Fruitcake Empire", "content_html": "

The post Building a Fruitcake Empire appeared first on Business In Action.

\n", "content_text": "The post Building a Fruitcake Empire appeared first on Business In Action.", "date_published": "2025-10-22T08:00:55+00:00", "date_modified": "2025-10-07T12:50:20+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Food", "Fruitcake", "History", "Texas", "Entrepreneur", "Sales" ], "summary": "Discover how Collin Street Bakery became an iconic global brand." }, { "id": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/", "url": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/", "title": "Boost Sales with the Power of Gratitude", "content_html": "

The post Boost Sales with the Power of Gratitude appeared first on Business In Action.

\n", "content_text": "The post Boost Sales with the Power of Gratitude appeared first on Business In Action.", "date_published": "2025-10-10T08:00:18+00:00", "date_modified": "2025-08-13T16:46:34+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business Owners", "Business Stategy", "Sales", "Sales Tips" ], "summary": "When genuinely expressed, gratitude can be a powerful tool for success in sales and business." }, { "id": "https://businessinaction.com/leadership/move-forward-by-giving-back/", "url": "https://businessinaction.com/leadership/move-forward-by-giving-back/", "title": "Move Forward by Giving Back", "content_html": "

The post Move Forward by Giving Back appeared first on Business In Action.

\n", "content_text": "The post Move Forward by Giving Back appeared first on Business In Action.", "date_published": "2025-10-02T08:00:24+00:00", "date_modified": "2025-08-13T16:36:55+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Maryland", "Philanthropy", "Real Estate", "Real Estate Agent", "Leadership" ], "summary": "Discover why adding an altruistic component to your company can benefit everyone involved." }, { "id": "https://businessinaction.com/productivity/how-to-embrace-the-netflix-mindset/", "url": "https://businessinaction.com/productivity/how-to-embrace-the-netflix-mindset/", "title": "How to Embrace the Netflix Mindset", "content_html": "

The post How to Embrace the Netflix Mindset appeared first on Business In Action.

\n", "content_text": "The post How to Embrace the Netflix Mindset appeared first on Business In Action.", "date_published": "2025-09-10T08:00:48+00:00", "date_modified": "2025-08-12T20:13:17+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Culture", "Hiring", "Netflix", "Productivity" ], "summary": "Take a deep dive into what makes the entertainment giant\u2019s famed culture unique." }, { "id": "https://businessinaction.com/entrepreneur/unlocking-growth-through-collaboration/", "url": "https://businessinaction.com/entrepreneur/unlocking-growth-through-collaboration/", "title": "Unlocking Growth through Collaboration", "content_html": "

The post Unlocking Growth through Collaboration appeared first on Business In Action.

\n", "content_text": "The post Unlocking Growth through Collaboration appeared first on Business In Action.", "date_published": "2025-09-02T08:00:19+00:00", "date_modified": "2025-08-12T19:55:22+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business", "Business growth", "Business learning", "Business Owners", "Business Stategy", "Collaboration", "Entrepreneur" ], "summary": "Explore ways companies can thrive by exchanging resources, sharing marketing efforts, and creating products and services together." } ] }