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    "home_page_url": "https://businessinaction.com/tag/business-strategy/",
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        {
            "id": "https://businessinaction.com/productivity/the-advantages-of-short-term-plans/",
            "url": "https://businessinaction.com/productivity/the-advantages-of-short-term-plans/",
            "title": "The Advantages of Short-Term Plans",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/shortterm-main-300x158.jpg\"><h2><span class=\"article-dropcap\">F</span>or decades, the five-year plan has been a cornerstone of strategic business thinking.</h2>\n<p>It seemingly promises direction and a sense of control over the future. But today\u2019s markets can shift in months and technologies evolve by the quarter, so such a traditional framework can do more harm than good. Clinging only to long-range plans can blind leaders to real-time data, slow down decision-making, and cause organizations to overlook the importance of responsiveness. That\u2019s why agility isn\u2019t just nice to have\u2014it\u2019s nonnegotiable. Today\u2019s leaders also need to consider a shorter road map.</p>\n<p>&nbsp;</p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/short-term-plans-intext3.jpg\" alt=\"\" /></figure>\n<p>&nbsp;</p>\n<p><strong>The problem with long-term planning</strong></p>\n<p>Five-year plans often assume stable conditions and predictable variables. But the reality is that most industries today face fast-moving dynamics, such as quickly shifting customer expectations and technological advances. The bottom line: A plan you make for your business today could be completely obsolete in six months, and you may end up pouring time and resources into objectives that no longer make sense while missing out on new opportunities that could actually propel your organization forward. What\u2019s more, five-year plans can create a false sense of certainty that causes your team to delay necessary pivots or resist innovation if it doesn\u2019t align with prewritten goals.</p>\n<p>Nokia\u2019s decline is a telling example of this. In the early 2000s, the company was the global leader in mobile phones, commanding roughly a third of the global handset market. Its strategy was rooted in device manufacturing and hardware, not in mobile ecosystems. So when the smartphone era dawned, Nokia was already behind and didn\u2019t want to move away from what was previously working. Despite warnings from inside the company, its executives remained committed to its original path. By the time Nokia pivoted, it was too late\u2014and this was a huge reason it lost its relevance in that space in just a few years.</p>\n<p>&nbsp;</p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/short-term-plans-intext2.jpg\" alt=\"\" /></figure>\n<p>&nbsp;</p>\n<p><strong>Incorporate shorter planning cycles</strong></p>\n<p>Shifting away from rigid five-year plans doesn\u2019t mean abandoning your vision. Every great business still needs a north star\u2014a clear picture of where it\u2019s headed and why. But the path toward that vision must be flexible and iterative. Rather than relying on static, long-term plans, your organization may benefit more from shorter cycles, such as ninety-day sprints, that allow for rapid iteration and responsiveness.</p>\n<p>These focused intervals promote clarity, accelerate feedback, and make it easier to pivot when new challenges or opportunities arise. At the end of each sprint, you can reassess your goals to reinforce what\u2019s working and adjust or abandon what isn\u2019t, helping you maintain long-term focus without sacrificing short-term flexibility. To build more agility into your operations, consider incorporating some or all of these tools into your planning process:</p>\n<ul style=\"text-align: left;padding: 0;margin-left: 7%\">\n<li><em>Quarterly objectives and key results (OKRs): </em>Set three to five top-level objectives every ninety days with measurable key results.</li>\n<li><em>Retrospectives:</em> Hold end-of-quarter reviews to evaluate wins and missteps and determine course corrections.</li>\n<li><em>Sprint planning: </em>Break down quarterly goals into biweekly or monthly divisions with focused outcomes.</li>\n<li><em>Scorecards:</em> Use live dashboards with leading indicators to track progress in real time.</li>\n<li><em>Decision journals:</em> Log assumptions and decisions to assess accuracy and refine thinking over time.</li>\n</ul>\n<p>No matter which approach you take, the key is to break your overarching goals into smaller, more agile chunks. This kind of nimbleness can help your business stay aligned with its vision while responding quickly to change and remaining competitive in an ever-evolving landscape.</p>\n<p>&nbsp;</p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/short-term-plans-intext1.jpg\" alt=\"\" /></figure>\n<p>&nbsp;</p>\n<p><strong>Build agility into your culture</strong></p>\n<p>Ultimately, agility isn\u2019t just a strategy\u2014it\u2019s a trait that must be woven into the fabric of your organization. Fostering this mindset means creating a culture where innovation is encouraged and progress is prioritized over perfection. Teams should feel empowered to explore new technologies, adapt workflows, and pursue product enhancements without fear of failure. In fact, smart failures should be celebrated as essential steps toward growth and improvement.</p>\n<p>Netflix is a prime example of this and is often cited for its culture of \u201cfreedom and responsibility.\u201d Employees are trusted to make decisions for themselves and pivot when needed without relying on long planning cycles or excessive oversight. That trust means that it\u2019s OK for team members to fail when they\u2019re pursuing excellence and actively striving to make the company better each day.</p>\n<p>Google embraces a similar philosophy with its OKR system. Both the company and its employees set bold goals each quarter, aiming to achieve around 60 to 70 percent of them. This structure encourages ambitious thinking and invites people to stretch beyond their comfort zones. As Google puts it, \u201cEven failed goals tend to result in substantial advancements.\u201d</p>\n<p>The real danger of traditional five-year plans is the false sense of certainty they offer in an unpredictable world. Today\u2019s most effective leaders understand that while long-term vision and discipline remain vital, they must be paired with short-term adaptability. Agility requires the willingness to revise, reverse, and rethink based on what\u2019s happening now\u2014not just what was forecasted years ago.</p>\n<hr />\n<p style=\"text-align: center\"><span style=\"color: #a81510\"><strong>TAKE ACTION:<br />\n</strong></span>Test a ninety-day planning cycle for one team or initiative, pairing it with a few agile tools, like OKRs or retrospectives, to see how shorter timelines can boost focus and flexibility.</p>\n<a class=\"simplefavorite-button\" data-postid=\"9239\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/the-advantages-of-short-term-plans/\">The Advantages of Short-Term Plans</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "For decades, the five-year plan has been a cornerstone of strategic business thinking.\nIt seemingly promises direction and a sense of control over the future. But today\u2019s markets can shift in months and technologies evolve by the quarter, so such a traditional framework can do more harm than good. Clinging only to long-range plans can blind leaders to real-time data, slow down decision-making, and cause organizations to overlook the importance of responsiveness. That\u2019s why agility isn\u2019t just nice to have\u2014it\u2019s nonnegotiable. Today\u2019s leaders also need to consider a shorter road map.\n&nbsp;\n\n&nbsp;\nThe problem with long-term planning\nFive-year plans often assume stable conditions and predictable variables. But the reality is that most industries today face fast-moving dynamics, such as quickly shifting customer expectations and technological advances. The bottom line: A plan you make for your business today could be completely obsolete in six months, and you may end up pouring time and resources into objectives that no longer make sense while missing out on new opportunities that could actually propel your organization forward. What\u2019s more, five-year plans can create a false sense of certainty that causes your team to delay necessary pivots or resist innovation if it doesn\u2019t align with prewritten goals.\nNokia\u2019s decline is a telling example of this. In the early 2000s, the company was the global leader in mobile phones, commanding roughly a third of the global handset market. Its strategy was rooted in device manufacturing and hardware, not in mobile ecosystems. So when the smartphone era dawned, Nokia was already behind and didn\u2019t want to move away from what was previously working. Despite warnings from inside the company, its executives remained committed to its original path. By the time Nokia pivoted, it was too late\u2014and this was a huge reason it lost its relevance in that space in just a few years.\n&nbsp;\n\n&nbsp;\nIncorporate shorter planning cycles\nShifting away from rigid five-year plans doesn\u2019t mean abandoning your vision. Every great business still needs a north star\u2014a clear picture of where it\u2019s headed and why. But the path toward that vision must be flexible and iterative. Rather than relying on static, long-term plans, your organization may benefit more from shorter cycles, such as ninety-day sprints, that allow for rapid iteration and responsiveness.\nThese focused intervals promote clarity, accelerate feedback, and make it easier to pivot when new challenges or opportunities arise. At the end of each sprint, you can reassess your goals to reinforce what\u2019s working and adjust or abandon what isn\u2019t, helping you maintain long-term focus without sacrificing short-term flexibility. To build more agility into your operations, consider incorporating some or all of these tools into your planning process:\n\nQuarterly objectives and key results (OKRs): Set three to five top-level objectives every ninety days with measurable key results.\nRetrospectives: Hold end-of-quarter reviews to evaluate wins and missteps and determine course corrections.\nSprint planning: Break down quarterly goals into biweekly or monthly divisions with focused outcomes.\nScorecards: Use live dashboards with leading indicators to track progress in real time.\nDecision journals: Log assumptions and decisions to assess accuracy and refine thinking over time.\n\nNo matter which approach you take, the key is to break your overarching goals into smaller, more agile chunks. This kind of nimbleness can help your business stay aligned with its vision while responding quickly to change and remaining competitive in an ever-evolving landscape.\n&nbsp;\n\n&nbsp;\nBuild agility into your culture\nUltimately, agility isn\u2019t just a strategy\u2014it\u2019s a trait that must be woven into the fabric of your organization. Fostering this mindset means creating a culture where innovation is encouraged and progress is prioritized over perfection. Teams should feel empowered to explore new technologies, adapt workflows, and pursue product enhancements without fear of failure. In fact, smart failures should be celebrated as essential steps toward growth and improvement.\nNetflix is a prime example of this and is often cited for its culture of \u201cfreedom and responsibility.\u201d Employees are trusted to make decisions for themselves and pivot when needed without relying on long planning cycles or excessive oversight. That trust means that it\u2019s OK for team members to fail when they\u2019re pursuing excellence and actively striving to make the company better each day.\nGoogle embraces a similar philosophy with its OKR system. Both the company and its employees set bold goals each quarter, aiming to achieve around 60 to 70 percent of them. This structure encourages ambitious thinking and invites people to stretch beyond their comfort zones. As Google puts it, \u201cEven failed goals tend to result in substantial advancements.\u201d\nThe real danger of traditional five-year plans is the false sense of certainty they offer in an unpredictable world. Today\u2019s most effective leaders understand that while long-term vision and discipline remain vital, they must be paired with short-term adaptability. Agility requires the willingness to revise, reverse, and rethink based on what\u2019s happening now\u2014not just what was forecasted years ago.\n\nTAKE ACTION:\nTest a ninety-day planning cycle for one team or initiative, pairing it with a few agile tools, like OKRs or retrospectives, to see how shorter timelines can boost focus and flexibility.\nThe post The Advantages of Short-Term Plans appeared first on Business In Action.",
            "date_published": "2026-07-27T08:00:58+00:00",
            "date_modified": "2026-07-09T22:47:57+00:00",
            "author": {
                "name": "jshaw",
                "url": "https://businessinaction.com/author/jshaw/",
                "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g"
            },
            "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/short-term-plans-featured.jpg",
            "tags": [
                "Agility",
                "Business Strategy",
                "Leadership",
                "Planning",
                "Strategy",
                "Productivity"
            ],
            "summary": "Learn why agility might be the key to staying competitive in a rapidly changing world."
        },
        {
            "id": "https://businessinaction.com/leadership/smart-business-moves-for-vacation-season/",
            "url": "https://businessinaction.com/leadership/smart-business-moves-for-vacation-season/",
            "title": "Smart Business Moves for Vacation Season",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/vacationstrategies-main-300x158.jpg\"><h2><span class=\"article-dropcap\">D</span>aydreams of warm, sandy beaches or mountain escapes are enough to inspire many entrepreneurs to depart the office for a much-needed vacation.</h2>\n<p>These breaks may seem especially timely if your industry experiences a significant slowdown in summer. But for truly growth-focused small businesses, these quiet weeks offer golden opportunities\u2014with competitors on vacation or running with a skeleton crew of employees, it\u2019s your chance to kick your business into high gear. The following strategic actions can help you build momentum now so you can sprint ahead of them by the time fall arrives.</p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/vacationcomp-intext1.jpg\" alt=\"\" /></figure>\n<h3></h3>\n<h3 style=\"text-align: left\">Analyze the competition</h3>\n<p>Take advantage of this often slow period to conduct a thorough, unbiased analysis of your rivals\u2019 current market position, reviewing their social media activity from the past few months to spot any gaps. What are their customers complaining about in reviews? Which services do they explicitly fail to offer? Such competitive intelligence is invaluable since you can use it to develop new service offerings or marketing messages that directly address what their customers are missing. You may be able to convince these relevant leads to change their allegiance to your business.</p>\n<h3 style=\"text-align: left\">Reinforce your customer relationships</h3>\n<p>Because many clients are on break themselves, the last thing they may want is to hear a sales pitch. Instead of being blatantly salesy in your messaging, turn transactional relationships with customers into more loyal partnerships. For example, send targeted emails and text messages that offer summer greetings or helpful information like market details and enticing discounts (e.g., a quick, free consultation to plan their needs for the upcoming quarter). Such friendly gestures can strengthen their commitment to your business, remind customers of your consistent presence, and spark valuable conversations that your competitors could miss.</p>\n<h3 style=\"text-align: left\">Gather feedback</h3>\n<p>This is some of the most impactful dialogue you can have with your clients. Every owner believes they understand what their customers want, but a slow period offers you the chance to move beyond assumptions and discover the truth through honest, unfiltered feedback. Set up a request for comments on your social pages, and consider emailing recent customers to get in touch or post reviews for constructive criticism. Ask open-ended questions like \u201cWhat did we do well?\u201d and \u201cWhat is one thing we could do to improve your experience?\u201d Look for trends; the insights you gather should directly influence your upcoming growth plans.</p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/vacationcomp-intext2.jpg\" alt=\"\" /></figure>\n<h3></h3>\n<h3 style=\"text-align: left\">Create engaging content</h3>\n<p>Your competitors\u2019 marketing may be on autopilot, relying on things like prescheduled posts. Your strategy should be to do the opposite, flooding the digital space with high-value, eye-catching content that makes your brand stand out\u2014think infographics displaying industry trends, summer-themed tours of your office and team, and quick-tip videos that solve common customer pain points. Scheduling such content will capture the attention of scrollers who are tired of your competitors\u2019 automated communications.</p>\n<h3 style=\"text-align: left\">Streamline processes</h3>\n<p>The biggest enemy of a small business is inefficiency, which can manifest in such money drains as wasted manhours and slowed delivery times. Identify some of the most tedious and repetitive tasks in your business, whether it\u2019s client onboarding, invoice follow-up, or something else entirely. Review the steps of each of these workflows, then research and implement affordable automation tools, such as CRM integration, email sequencing, and/or AI solutions, to streamline them. By fall, you\u2019ll have gained hours of valuable time to focus on more revenue-generating activities.</p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/07/vacationcomp-intext3.jpg\" alt=\"\" /></figure>\n<h3></h3>\n<h3 style=\"text-align: left\">Plan your fall strategies</h3>\n<p>Autumn\u2019s colors, holidays, and much-anticipated scenery are full of marketing potential. To get ahead of that season and leverage its festivities, plan some appealing initiatives in advance. For example, you could host a pumpkin patch and serve fresh cider at a networking event or theme your social media posts around fall activities like foliage sightings. Additionally, budget now to promote appealing specials you can hold in fall, like a Halloween \u201cSpooktacular\u201d with free first consultations or 10 percent off slow-moving products. Making these efforts early can give you a leg up over competitors who may fail to lay out fall strategies sufficiently early.</p>\n<h3 style=\"text-align: left\">Upskill your team</h3>\n<p>Your people are your greatest asset. While your competitors\u2019 teams are short-staffed during summer, use this quiet time to invest in yours, highlighting growth. Arrange targeted, skill-based training sessions between employees\u2019 vacation days, like seminars on new industry best practices or customer service role-playing based on recent feedback. These initiatives will not only improve their skills but also boost their morale\u2014and maybe even their retention\u2014especially if you listen to their own training requests. Take every opportunity to enrich your team\u2019s talent and engagement, and you can better contend with your rivals.</p>\n<p>Keep in mind that even if you are also vacationing this summer, you can still implement these strategies once you return. The key is to strike while the iron (and season) is hot. Use this time wisely, and you\u2019ll have the chance to make foundational changes and strategic moves that will set your business apart in the long term.</p>\n<hr />\n<p style=\"text-align: center\"><span style=\"color: #a81510\"><strong>TAKE ACTION:</strong></span><br />\nSet aside time for these efforts, starting with the ones that best suit your current priorities.</p>\n<div class=\"article-credits\">\n<p class=\"article-credit\">\n</div>\n<a class=\"simplefavorite-button\" data-postid=\"9264\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/leadership/smart-business-moves-for-vacation-season/\">Smart Business Moves for Vacation Season</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "Daydreams of warm, sandy beaches or mountain escapes are enough to inspire many entrepreneurs to depart the office for a much-needed vacation.\nThese breaks may seem especially timely if your industry experiences a significant slowdown in summer. But for truly growth-focused small businesses, these quiet weeks offer golden opportunities\u2014with competitors on vacation or running with a skeleton crew of employees, it\u2019s your chance to kick your business into high gear. The following strategic actions can help you build momentum now so you can sprint ahead of them by the time fall arrives.\n\n\nAnalyze the competition\nTake advantage of this often slow period to conduct a thorough, unbiased analysis of your rivals\u2019 current market position, reviewing their social media activity from the past few months to spot any gaps. What are their customers complaining about in reviews? Which services do they explicitly fail to offer? Such competitive intelligence is invaluable since you can use it to develop new service offerings or marketing messages that directly address what their customers are missing. You may be able to convince these relevant leads to change their allegiance to your business.\nReinforce your customer relationships\nBecause many clients are on break themselves, the last thing they may want is to hear a sales pitch. Instead of being blatantly salesy in your messaging, turn transactional relationships with customers into more loyal partnerships. For example, send targeted emails and text messages that offer summer greetings or helpful information like market details and enticing discounts (e.g., a quick, free consultation to plan their needs for the upcoming quarter). Such friendly gestures can strengthen their commitment to your business, remind customers of your consistent presence, and spark valuable conversations that your competitors could miss.\nGather feedback\nThis is some of the most impactful dialogue you can have with your clients. Every owner believes they understand what their customers want, but a slow period offers you the chance to move beyond assumptions and discover the truth through honest, unfiltered feedback. Set up a request for comments on your social pages, and consider emailing recent customers to get in touch or post reviews for constructive criticism. Ask open-ended questions like \u201cWhat did we do well?\u201d and \u201cWhat is one thing we could do to improve your experience?\u201d Look for trends; the insights you gather should directly influence your upcoming growth plans.\n\n\nCreate engaging content\nYour competitors\u2019 marketing may be on autopilot, relying on things like prescheduled posts. Your strategy should be to do the opposite, flooding the digital space with high-value, eye-catching content that makes your brand stand out\u2014think infographics displaying industry trends, summer-themed tours of your office and team, and quick-tip videos that solve common customer pain points. Scheduling such content will capture the attention of scrollers who are tired of your competitors\u2019 automated communications.\nStreamline processes\nThe biggest enemy of a small business is inefficiency, which can manifest in such money drains as wasted manhours and slowed delivery times. Identify some of the most tedious and repetitive tasks in your business, whether it\u2019s client onboarding, invoice follow-up, or something else entirely. Review the steps of each of these workflows, then research and implement affordable automation tools, such as CRM integration, email sequencing, and/or AI solutions, to streamline them. By fall, you\u2019ll have gained hours of valuable time to focus on more revenue-generating activities.\n\n\nPlan your fall strategies\nAutumn\u2019s colors, holidays, and much-anticipated scenery are full of marketing potential. To get ahead of that season and leverage its festivities, plan some appealing initiatives in advance. For example, you could host a pumpkin patch and serve fresh cider at a networking event or theme your social media posts around fall activities like foliage sightings. Additionally, budget now to promote appealing specials you can hold in fall, like a Halloween \u201cSpooktacular\u201d with free first consultations or 10 percent off slow-moving products. Making these efforts early can give you a leg up over competitors who may fail to lay out fall strategies sufficiently early.\nUpskill your team\nYour people are your greatest asset. While your competitors\u2019 teams are short-staffed during summer, use this quiet time to invest in yours, highlighting growth. Arrange targeted, skill-based training sessions between employees\u2019 vacation days, like seminars on new industry best practices or customer service role-playing based on recent feedback. These initiatives will not only improve their skills but also boost their morale\u2014and maybe even their retention\u2014especially if you listen to their own training requests. Take every opportunity to enrich your team\u2019s talent and engagement, and you can better contend with your rivals.\nKeep in mind that even if you are also vacationing this summer, you can still implement these strategies once you return. The key is to strike while the iron (and season) is hot. Use this time wisely, and you\u2019ll have the chance to make foundational changes and strategic moves that will set your business apart in the long term.\n\nTAKE ACTION:\nSet aside time for these efforts, starting with the ones that best suit your current priorities.\n\n\n\nThe post Smart Business Moves for Vacation Season appeared first on Business In Action.",
            "date_published": "2026-07-17T08:00:42+00:00",
            "date_modified": "2026-07-09T22:48:40+00:00",
            "author": {
                "name": "jshaw",
                "url": "https://businessinaction.com/author/jshaw/",
                "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g"
            },
            "image": "https://businessinaction.com/wp-content/uploads/sites/6/2026/07/vacationcomp-featured.jpg",
            "tags": [
                "Business Strategy",
                "Leadership",
                "Marketing",
                "Summer",
                "Team Building"
            ],
            "summary": "From marketing moves to improved aptitudes, these steps can make your business more competitive."
        },
        {
            "id": "https://businessinaction.com/small-business/where-nostalgia-meets-innovation/",
            "url": "https://businessinaction.com/small-business/where-nostalgia-meets-innovation/",
            "title": "Where Nostalgia Meets Innovation",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/04/wsg-games-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"9158\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/small-business/where-nostalgia-meets-innovation/\">Where Nostalgia Meets Innovation</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Where Nostalgia Meets Innovation appeared first on Business In Action.",
            "date_published": "2026-05-14T08:00:01+00:00",
            "date_modified": "2026-04-27T20:16:57+00:00",
            "author": {
                "name": "jshaw",
                "url": "https://businessinaction.com/author/jshaw/",
                "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g"
            },
            "tags": [
                "Board Games",
                "Business Spotlight",
                "Business Strategy",
                "Small Business"
            ],
            "summary": "Learn how WS Game Company built a premium niche in a classic industry."
        },
        {
            "id": "https://businessinaction.com/marketing/find-your-competitive-advantage/",
            "url": "https://businessinaction.com/marketing/find-your-competitive-advantage/",
            "title": "Find Your Competitive Advantage",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/12/competitoradvantage-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"9015\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/marketing/find-your-competitive-advantage/\">Find Your Competitive Advantage</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Find Your Competitive Advantage appeared first on Business In Action.",
            "date_published": "2026-01-12T08:00:52+00:00",
            "date_modified": "2025-12-29T15:42:44+00:00",
            "author": {
                "name": "strexler",
                "url": "https://businessinaction.com/author/strexler/",
                "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g"
            },
            "tags": [
                "Business growth",
                "Business Owners",
                "Business Strategy",
                "Competition",
                "Marketing",
                "Marketing Plan",
                "Small Business"
            ],
            "summary": "Get tips from a sales professional on how to handle customer conflict."
        },
        {
            "id": "https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/",
            "url": "https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/",
            "title": "The Secret Strength of Vulnerability",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/10/vulnerability-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8918\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/leadership/the-secret-strength-of-vulnerability/\">The Secret Strength of Vulnerability</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post The Secret Strength of Vulnerability appeared first on Business In Action.",
            "date_published": "2025-12-19T08:00:11+00:00",
            "date_modified": "2025-10-07T12:43:30+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Owners",
                "Business Strategy",
                "Entrepreneur",
                "Leadership"
            ],
            "summary": "Lead with honesty to foster trust and drive growth in your organization."
        },
        {
            "id": "https://businessinaction.com/leadership/unlocking-gen-zs-potential/",
            "url": "https://businessinaction.com/leadership/unlocking-gen-zs-potential/",
            "title": "Unlocking Gen Z\u2019s Potential",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/10/genzworkers-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8910\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/leadership/unlocking-gen-zs-potential/\">Unlocking Gen Z\u2019s Potential</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Unlocking Gen Z\u2019s Potential appeared first on Business In Action.",
            "date_published": "2025-10-27T08:00:43+00:00",
            "date_modified": "2025-10-07T12:36:44+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Culture",
                "Employees",
                "Leadership",
                "Productivity"
            ],
            "summary": "Boost innovation by adapting your workplace to Gen Z\u2019s unique needs."
        },
        {
            "id": "https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/",
            "url": "https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/",
            "title": "The Business Benefits of Wellness Programs",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/10/wellnessprogram-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8864\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/the-business-benefits-of-wellness-programs/\">The Business Benefits of Wellness Programs</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post The Business Benefits of Wellness Programs appeared first on Business In Action.",
            "date_published": "2025-10-24T08:00:20+00:00",
            "date_modified": "2025-08-13T17:05:48+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Owners",
                "Business Strategy",
                "Employees",
                "Well-Being",
                "Wellness",
                "Productivity"
            ],
            "summary": "Investing in your employees\u2019 well-being, whether physical, mental, or financial, may just benefit your bottom line."
        },
        {
            "id": "https://businessinaction.com/productivity/creating-safety-nets-for-your-company/",
            "url": "https://businessinaction.com/productivity/creating-safety-nets-for-your-company/",
            "title": "Creating Safety Nets for Your Company",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/06/topnotchsmallbusiness-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8772\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/creating-safety-nets-for-your-company/\">Creating Safety Nets for Your Company</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Creating Safety Nets for Your Company appeared first on Business In Action.",
            "date_published": "2025-08-19T08:00:31+00:00",
            "date_modified": "2025-06-18T16:47:39+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business Strategy",
                "Leadership",
                "Manage",
                "Management",
                "Productivity"
            ],
            "summary": "How to minimize the impact of unforeseen challenges on your organization."
        },
        {
            "id": "https://businessinaction.com/leadership/working-hand-in-hand-with-stakeholders/",
            "url": "https://businessinaction.com/leadership/working-hand-in-hand-with-stakeholders/",
            "title": "Working Hand in Hand with Stakeholders",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/04/stakeholders-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8623\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/leadership/working-hand-in-hand-with-stakeholders/\">Working Hand in Hand with Stakeholders</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Working Hand in Hand with Stakeholders appeared first on Business In Action.",
            "date_published": "2025-05-21T08:00:19+00:00",
            "date_modified": "2025-04-21T19:49:41+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Brainstorm",
                "Business Strategy",
                "Communication Tips",
                "Investors",
                "Stakeholders",
                "Leadership"
            ],
            "summary": "Learn how to best communicate with those who hold a vested interest in your organization\u2019s decisions."
        },
        {
            "id": "https://businessinaction.com/leadership/transform-your-business-with-total-commitment/",
            "url": "https://businessinaction.com/leadership/transform-your-business-with-total-commitment/",
            "title": "Transform Your Business with Total Commitment",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/01/totalcommitment-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8442\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"1\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/leadership/transform-your-business-with-total-commitment/\">Transform Your Business with Total Commitment</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Transform Your Business with Total Commitment appeared first on Business In Action.",
            "date_published": "2025-03-19T08:00:06+00:00",
            "date_modified": "2025-01-23T20:38:59+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business Owners",
                "Business Strategy",
                "Entrepreneur",
                "Leadership",
                "Vision"
            ],
            "summary": "Learn why 100 percent commitment is essential to your business\u2019s success. "
        },
        {
            "id": "https://businessinaction.com/entrepreneur/in-the-shoes-of-a-retail-innovator/",
            "url": "https://businessinaction.com/entrepreneur/in-the-shoes-of-a-retail-innovator/",
            "title": "In the Shoes of a Retail Innovator",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/01/charlestonshoes-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8424\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/entrepreneur/in-the-shoes-of-a-retail-innovator/\">In the Shoes of a Retail Innovator</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post In the Shoes of a Retail Innovator appeared first on Business In Action.",
            "date_published": "2025-03-04T08:00:30+00:00",
            "date_modified": "2025-01-23T19:44:32+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Entrepreneur",
                "Marketing",
                "Small Business"
            ],
            "summary": "Discover how a chance encounter led Neely Woodson Powell to found the Charleston Shoe Company. "
        },
        {
            "id": "https://businessinaction.com/marketing/reap-more-referrals-in-2025/",
            "url": "https://businessinaction.com/marketing/reap-more-referrals-in-2025/",
            "title": "Reap More Referrals in 2025",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/01/refferaltactics-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8280\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/marketing/reap-more-referrals-in-2025/\">Reap More Referrals in 2025</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Reap More Referrals in 2025 appeared first on Business In Action.",
            "date_published": "2025-01-17T08:00:19+00:00",
            "date_modified": "2024-12-12T15:51:02+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "2025",
                "Business Strategy",
                "Client Referrals",
                "Marketing",
                "Networking",
                "New Years",
                "Referrals"
            ],
            "summary": "Here are some of the most effective ways to earn referrals."
        },
        {
            "id": "https://businessinaction.com/marketing/how-to-master-social-media/",
            "url": "https://businessinaction.com/marketing/how-to-master-social-media/",
            "title": "How to Master Social Media",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/11/masteringsocialmedia-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8239\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/marketing/how-to-master-social-media/\">How to Master Social Media</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post How to Master Social Media appeared first on Business In Action.",
            "date_published": "2024-12-12T08:00:29+00:00",
            "date_modified": "2024-11-06T20:49:28+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business Strategy",
                "Digital Marketing",
                "Marketing Tips",
                "Small Business",
                "Social Media",
                "Social Media Marketing",
                "Social Media Strategy",
                "Marketing"
            ],
            "summary": "Six steps to help improve your brand\u2019s social media strategy. "
        },
        {
            "id": "https://businessinaction.com/productivity/prep-your-business-for-the-new-year/",
            "url": "https://businessinaction.com/productivity/prep-your-business-for-the-new-year/",
            "title": "Prep Your Business for the New Year",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/09/prepbusinessnewyr-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8154\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/prep-your-business-for-the-new-year/\">Prep Your Business for the New Year</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Prep Your Business for the New Year appeared first on Business In Action.",
            "date_published": "2024-11-26T08:00:20+00:00",
            "date_modified": "2024-12-12T15:51:50+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Marketing",
                "New Years",
                "Productivity",
                "Sales"
            ],
            "summary": "Discover how to use both reflection and planning to position your company for a banner year."
        },
        {
            "id": "https://businessinaction.com/marketing/impactful-marketing-ideas-for-your-business/",
            "url": "https://businessinaction.com/marketing/impactful-marketing-ideas-for-your-business/",
            "title": "Impactful Marketing Ideas for Your Business",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/11/impactfulmarketingideas-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8235\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/marketing/impactful-marketing-ideas-for-your-business/\">Impactful Marketing Ideas for Your Business</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Impactful Marketing Ideas for Your Business appeared first on Business In Action.",
            "date_published": "2024-11-22T08:00:39+00:00",
            "date_modified": "2024-11-06T20:41:05+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "2025",
                "Business",
                "Business Strategy",
                "content marketing",
                "Digital Marketing",
                "Experiential marketing",
                "Leadership",
                "Marketing",
                "Marketing Plan",
                "Marketing Tips",
                "Marketing Tools",
                "Social Media Marketing",
                "Social Media Strategy"
            ],
            "summary": "See how your marketing efforts can scale your business in the new year."
        }
    ]
}