{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/tag/branding/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/tag/branding/", "feed_url": "https://businessinaction.com/tag/branding/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/leadership/in-touch-with-the-consumer/", "url": "https://businessinaction.com/leadership/in-touch-with-the-consumer/", "title": "In Touch with the Consumer", "content_html": "

The post In Touch with the Consumer appeared first on Business In Action.

\n", "content_text": "The post In Touch with the Consumer appeared first on Business In Action.", "date_published": "2025-11-18T08:00:24+00:00", "date_modified": "2025-10-07T13:36:06+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Business", "Hand Sanitizers", "Health", "Health Products", "Leadership" ], "summary": "Learn how a health-goods company hooked its customer base to keep them coming back for more." }, { "id": "https://businessinaction.com/culture/storytelling-the-secret-to-a-memorable-brand/", "url": "https://businessinaction.com/culture/storytelling-the-secret-to-a-memorable-brand/", "title": "Storytelling: The Secret to a Memorable Brand", "content_html": "

The post Storytelling: The Secret to a Memorable Brand appeared first on Business In Action.

\n", "content_text": "The post Storytelling: The Secret to a Memorable Brand appeared first on Business In Action.", "date_published": "2025-04-17T08:00:38+00:00", "date_modified": "2025-01-22T14:48:26+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Culture", "Marketing" ], "summary": "Discover why storytelling is key to building a favored brand, fostering emotional connections, and creating loyal customers." }, { "id": "https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/", "url": "https://businessinaction.com/small-business/small-budget-sales-tactics-that-work/", "title": "Small-Budget Sales Tactics That Work", "content_html": "

The post Small-Budget Sales Tactics That Work appeared first on Business In Action.

\n", "content_text": "The post Small-Budget Sales Tactics That Work appeared first on Business In Action.", "date_published": "2025-02-07T08:00:11+00:00", "date_modified": "2026-05-08T19:29:27+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Customers", "Sales", "Sales Tips", "Small Business" ], "summary": "A sales professional shares her top tips for closing more deals." }, { "id": "https://businessinaction.com/marketing/the-revolutionary-effects-of-rebranding/", "url": "https://businessinaction.com/marketing/the-revolutionary-effects-of-rebranding/", "title": "The Revolutionary Effects of Rebranding", "content_html": "

The post The Revolutionary Effects of Rebranding appeared first on Business In Action.

\n", "content_text": "The post The Revolutionary Effects of Rebranding appeared first on Business In Action.", "date_published": "2024-03-19T08:00:32+00:00", "date_modified": "2024-01-22T21:10:36+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Brand strategy", "Branding", "Entrepreneurs", "Marketing Plan", "Rebrand", "Marketing" ], "summary": "Learn how to reshape your organization\u2019s public identity." }, { "id": "https://businessinaction.com/marketing/the-power-of-personal-branding/", "url": "https://businessinaction.com/marketing/the-power-of-personal-branding/", "title": "The Power of Personal Branding", "content_html": "

The post The Power of Personal Branding appeared first on Business In Action.

\n", "content_text": "The post The Power of Personal Branding appeared first on Business In Action.", "date_published": "2024-01-26T08:00:44+00:00", "date_modified": "2023-12-21T16:39:31+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Business Owners", "Entrepreneur", "Marketing", "Marketing Tips", "Personal Branding", "Social Media", "Thought Leadership" ], "summary": "Discover how your personal branding can create more growth opportunities for your organization." }, { "id": "https://businessinaction.com/marketing/the-art-of-emotional-branding/", "url": "https://businessinaction.com/marketing/the-art-of-emotional-branding/", "title": "The Art of Emotional Branding", "content_html": "

The post The Art of Emotional Branding appeared first on Business In Action.

\n", "content_text": "The post The Art of Emotional Branding appeared first on Business In Action.", "date_published": "2023-12-04T08:00:40+00:00", "date_modified": "2023-11-02T12:39:06+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "content marketing", "Marketing", "Marketing Tips", "Small Business", "Social Media" ], "summary": "Consumers often buy with their hearts, not their minds. So if you can foster emotional ties to your brand through effective advertising and marketing, you may be able to create customers who consistently use your products and services. " }, { "id": "https://businessinaction.com/marketing/how-to-crush-branded-content/", "url": "https://businessinaction.com/marketing/how-to-crush-branded-content/", "title": "How to Crush Branded Content", "content_html": "

The post How to Crush Branded Content appeared first on Business In Action.

\n", "content_text": "The post How to Crush Branded Content appeared first on Business In Action.", "date_published": "2023-10-12T08:00:07+00:00", "date_modified": "2023-09-07T13:42:39+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Business", "Marketing" ], "summary": "Discover why focusing on principles and stories resonates so well with so many consumers." }, { "id": "https://businessinaction.com/marketing/the-value-of-value-propositions/", "url": "https://businessinaction.com/marketing/the-value-of-value-propositions/", "title": "The Value of Value Propositions", "content_html": "

The post The Value of Value Propositions appeared first on Business In Action.

\n", "content_text": "The post The Value of Value Propositions appeared first on Business In Action.", "date_published": "2023-06-12T11:27:31+00:00", "date_modified": "2026-04-03T22:18:57+00:00", "author": { "name": "Alexa Bricker", "url": "https://businessinaction.com/author/abricker/", "avatar": "https://secure.gravatar.com/avatar/52db277747be4f42866852e0bcc32f3359ce211be9099d2ced7dc4b6311cbfd3?s=512&d=mm&r=g" }, "tags": [ "Branding", "Marketing", "Sales" ], "summary": "PR expert Alaina Chiappone discusses the importance of this tool can make your company stand above the competition." } ] }