The warm days of summer are finally here, presenting an opportunity for your business to capitalize on the energized spirit of the season.

Through revitalizing your social media marketing, you can capture consumers’ attention even as their focus shifts to vacations, elevate your brand’s presence, and foster a more meaningful connection with your audience. Here are some of the top ways to level up your content and get your business in front of more potential consumers.

Post behind-the-scenes videos

People are often intrigued about what goes on behind the scenes in a business or what a day in the life is like for employees. That’s why videos that pull back the curtain are always popular on social media. Consider posting a simple, short video of your office manager, accountant, or sales rep discussing what they do for your company, or take a more in-depth approach by walking through a full day with one of your team members in your stories. You could also get more personal with videos that show what your team does for fun in summer, such as taking lunch outside. Whatever route you choose, this type of content will help customers get to know your business better, making them more likely to connect with and choose you for their next purchase.

Utilize games or memes

A simple way to spice up your content is to gamify it. While scrolling social media, many users often prefer posts they can interact with quickly, and quizzes, polls, and contests fit that bill perfectly. Short and sweet yet stimulating, they’re an effective tool for both boosting your engagement and ensuring that your content reaches a broader audience. And if you’re looking to hop on current events or trends, memes are a surefire way to connect with consumers, especially those in younger demographics. For instance, if a popular movie or musician is in the news, you could take a scene or photo that’s currently trending and make it relevant to your line of work with a quirky caption. This type of content is more likely to get in front of a larger group of potential clients, bringing more attention to your products and services.

Do an FAQ series

It’s always good sales practice to anticipate a potential consumer’s questions about what you offer, but rather than relegating that information to your website, put it front and center on your social media. This season, consider posting an FAQ series to your pages that goes through different queries you often get. You could even include snapshots from real questions customers have sent in, creating infographics or videos that provide detailed answers. By taking the time to preempt possible concerns, you can demonstrate your expertise, build more credibility with your audience, and encourage them to buy.

Embrace summer celebrations

From the Fourth of July to National Ice Cream Day, this season is full of celebrations you can use in your social media content. Align your content calendar with the various events happening throughout summer, both nationally and locally, to stay relevant to the time of year. In doing so, you can heighten your chances of consumers engaging with your posts, graphics, or videos. And when you use related hashtags, you may increase your posts’ visibility, which can help introduce more potential consumers to your business.

Offer seasonal tips

As the seasons change, people often seek advice on how to adjust their routines and habits accordingly. For summer, this can include everything from staying cool and keeping the kids busy to protecting their home and maintaining their health and fitness amid sweet temptations. Whatever industry you work in, you’re guaranteed to have tips and tricks that can make your clients’ lives a little easier, so position your brand as a valuable resource by sharing practical suggestions, hacks, or how-to guides relevant to your niche or business. Whether it’s wellness tips, summer home-staging strategies, or travel recommendations, this social media content will highlight your expert knowledge while providing actionable insights your customers can use in their daily lives.

Highlight other local businesses

It may seem counterintuitive, but shining the spotlight on other businesses in your area may bring more attention to your own. Consider showcasing their products, services, or success stories to promote camaraderie, being sure to highlight what they do and why you think it’s important for people to know about them. By collaborating with neighboring establishments or featuring guest posts from local entrepreneurs, you can foster goodwill within the community and expand your reach to a new audience. (For more tips for how to go about summer collaborations, see the article in this issue.)

Summer is a season of possibilities, offering numerous ways for your business to leverage social media and connect with your audience meaningfully. Get creative with your content, and you can maximize it to help enhance brand visibility, foster greater engagement, and cultivate a lasting connection with your audience throughout the sunny season.

TAKE ACTION:
Examine your current content calendar, and determine where you can implement one or more of these social media ideas.