{
    "version": "https://jsonfeed.org/version/1",
    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/category/sales/feed/json/ -- and add it your reader.",
    "home_page_url": "https://businessinaction.com/category/sales/",
    "feed_url": "https://businessinaction.com/category/sales/feed/json/",
    "title": "Business In Action",
    "items": [
        {
            "id": "https://businessinaction.com/sales/fit-marketing-a-framework-for-success/",
            "url": "https://businessinaction.com/sales/fit-marketing-a-framework-for-success/",
            "title": "FIT Marketing: A Framework For Success",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2026/04/fit-marketing-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"9150\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/fit-marketing-a-framework-for-success/\">FIT Marketing: A Framework For Success</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post FIT Marketing: A Framework For Success appeared first on Business In Action.",
            "date_published": "2026-05-07T08:00:36+00:00",
            "date_modified": "2026-04-27T19:30:33+00:00",
            "author": {
                "name": "jshaw",
                "url": "https://businessinaction.com/author/jshaw/",
                "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g"
            },
            "tags": [
                "Referrals",
                "Retention",
                "Sales"
            ],
            "summary": "Adjust your marketing for exceptional results with this industry secret."
        },
        {
            "id": "https://businessinaction.com/sales/how-to-ace-cold-calling/",
            "url": "https://businessinaction.com/sales/how-to-ace-cold-calling/",
            "title": "How to Ace Cold Calling",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/12/coldcalling-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"9004\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/how-to-ace-cold-calling/\">How to Ace Cold Calling</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post How to Ace Cold Calling appeared first on Business In Action.",
            "date_published": "2026-01-26T08:00:20+00:00",
            "date_modified": "2025-12-29T15:44:40+00:00",
            "author": {
                "name": "strexler",
                "url": "https://businessinaction.com/author/strexler/",
                "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g"
            },
            "tags": [
                "Phone",
                "Pitch",
                "Sales Calls",
                "Sales Tips",
                "Selling",
                "Sales"
            ],
            "summary": "Get tips from a sales professional on how to handle customer conflict."
        },
        {
            "id": "https://businessinaction.com/sales/dealing-with-difficult-clients/",
            "url": "https://businessinaction.com/sales/dealing-with-difficult-clients/",
            "title": "Dealing with Difficult Clients",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/10/difficultcustomers-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8903\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/dealing-with-difficult-clients/\">Dealing with Difficult Clients</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Dealing with Difficult Clients appeared first on Business In Action.",
            "date_published": "2025-12-03T08:00:03+00:00",
            "date_modified": "2025-10-07T12:25:17+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Conflict",
                "customer experience",
                "Customer Service",
                "Selling",
                "Selling Tips",
                "Sales"
            ],
            "summary": "Get tips from a sales professional on how to handle customer conflict."
        },
        {
            "id": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/",
            "url": "https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/",
            "title": "The Benefits of a Loyalty Program",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/11/loyaltyprograms-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8939\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/the-benefits-of-a-loyalty-program/\">The Benefits of a Loyalty Program</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post The Benefits of a Loyalty Program appeared first on Business In Action.",
            "date_published": "2025-11-28T08:00:35+00:00",
            "date_modified": "2025-10-07T13:49:33+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Owners",
                "Customers",
                "Entrepreneur",
                "Retention",
                "Sales",
                "Small Business"
            ],
            "summary": "How you can improve customer retention with a simple rewards program. "
        },
        {
            "id": "https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/",
            "url": "https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/",
            "title": "Building a Fruitcake Empire",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/10/collinstreetbakery-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8923\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/entrepreneur/building-a-fruitcake-empire/\">Building a Fruitcake Empire</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Building a Fruitcake Empire appeared first on Business In Action.",
            "date_published": "2025-10-22T08:00:55+00:00",
            "date_modified": "2025-10-07T12:50:20+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Food",
                "Fruitcake",
                "History",
                "Texas",
                "Entrepreneur",
                "Sales"
            ],
            "summary": "Discover how Collin Street Bakery became an iconic global brand."
        },
        {
            "id": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/",
            "url": "https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/",
            "title": "Boost Sales with the Power of Gratitude",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/08/gratitudemindset-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8853\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/boost-sales-with-the-power-of-gratitude/\">Boost Sales with the Power of Gratitude</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Boost Sales with the Power of Gratitude appeared first on Business In Action.",
            "date_published": "2025-10-10T08:00:18+00:00",
            "date_modified": "2025-08-13T16:46:34+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Owners",
                "Business Stategy",
                "Sales",
                "Sales Tips"
            ],
            "summary": "When genuinely expressed, gratitude can be a powerful tool for success in sales and business."
        },
        {
            "id": "https://businessinaction.com/sales/whats-interrupting-your-sales/",
            "url": "https://businessinaction.com/sales/whats-interrupting-your-sales/",
            "title": "What\u2019s Interrupting Your Sales?",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/08/salespainpoint-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8693\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/whats-interrupting-your-sales/\">What\u2019s Interrupting Your Sales?</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post What\u2019s Interrupting Your Sales? appeared first on Business In Action.",
            "date_published": "2025-08-28T08:00:41+00:00",
            "date_modified": "2025-05-19T20:14:30+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Customer Reviews",
                "Sales Data",
                "Sales Goals",
                "Selling",
                "Selling Tips",
                "Sales"
            ],
            "summary": "Tackle the hurdles that could be limiting your sales potential."
        },
        {
            "id": "https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/",
            "url": "https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/",
            "title": "QR Codes: Marketing\u2019s Secret Weapon",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/08/qrcodes-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8815\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/qr-codes-marketings-secret-weapon/\">QR Codes: Marketing\u2019s Secret Weapon</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post QR Codes: Marketing\u2019s Secret Weapon appeared first on Business In Action.",
            "date_published": "2025-08-27T08:00:41+00:00",
            "date_modified": "2025-08-12T19:44:36+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Marketing",
                "QR code",
                "Sales"
            ],
            "summary": "Leverage this tool to connect with customers and track campaign success effortlessly."
        },
        {
            "id": "https://businessinaction.com/culture/a-summer-networking-guide/",
            "url": "https://businessinaction.com/culture/a-summer-networking-guide/",
            "title": "A Summer Networking Guide",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/06/summernetworking-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8746\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/culture/a-summer-networking-guide/\">A Summer Networking Guide</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post A Summer Networking Guide appeared first on Business In Action.",
            "date_published": "2025-07-22T08:00:31+00:00",
            "date_modified": "2025-06-18T13:43:32+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business events",
                "Networking",
                "Summer",
                "Volunteer",
                "Culture",
                "Sales"
            ],
            "summary": "Looking to grow your professional circle this season? Here are some key tips to help you do so. "
        },
        {
            "id": "https://businessinaction.com/sales/a-beginners-guide-to-patents/",
            "url": "https://businessinaction.com/sales/a-beginners-guide-to-patents/",
            "title": "A Beginner\u2019s Guide to Patents",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/04/beginnersguidepatents-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8601\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/a-beginners-guide-to-patents/\">A Beginner\u2019s Guide to Patents</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post A Beginner\u2019s Guide to Patents appeared first on Business In Action.",
            "date_published": "2025-07-16T08:00:29+00:00",
            "date_modified": "2025-04-15T16:55:22+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Growth",
                "Patent",
                "Sales"
            ],
            "summary": "Explore how patents can protect your business\u2019s innovations and contribute to long-term growth."
        },
        {
            "id": "https://businessinaction.com/sales/how-to-foster-repeat-customers/",
            "url": "https://businessinaction.com/sales/how-to-foster-repeat-customers/",
            "title": "How to Foster Repeat Customers",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2025/06/repeatcustomers-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8648\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/how-to-foster-repeat-customers/\">How to Foster Repeat Customers</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post How to Foster Repeat Customers appeared first on Business In Action.",
            "date_published": "2025-06-11T08:00:18+00:00",
            "date_modified": "2025-04-22T14:03:55+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Customer Service",
                "Customers",
                "Sales",
                "Sales Tips",
                "Social Media"
            ],
            "summary": "Discover proven methods for retaining clients to boost your brand and sales."
        },
        {
            "id": "https://businessinaction.com/sales/tips-to-increase-repeat-business/",
            "url": "https://businessinaction.com/sales/tips-to-increase-repeat-business/",
            "title": "Tips to Increase Repeat Business",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/10/repeatbusiness-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8207\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/tips-to-increase-repeat-business/\">Tips to Increase Repeat Business</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Tips to Increase Repeat Business appeared first on Business In Action.",
            "date_published": "2025-01-03T08:00:09+00:00",
            "date_modified": "2024-10-29T17:42:20+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business growth",
                "Customers",
                "Productivity",
                "Sales",
                "Small Business",
                "Marketing"
            ],
            "summary": "Delve deep into the minds of your customers to identify high-value segments and craft tailored retention strategies."
        },
        {
            "id": "https://businessinaction.com/productivity/prep-your-business-for-the-new-year/",
            "url": "https://businessinaction.com/productivity/prep-your-business-for-the-new-year/",
            "title": "Prep Your Business for the New Year",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/09/prepbusinessnewyr-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8154\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/productivity/prep-your-business-for-the-new-year/\">Prep Your Business for the New Year</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post Prep Your Business for the New Year appeared first on Business In Action.",
            "date_published": "2024-11-26T08:00:20+00:00",
            "date_modified": "2024-12-12T15:51:50+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Marketing",
                "New Years",
                "Productivity",
                "Sales"
            ],
            "summary": "Discover how to use both reflection and planning to position your company for a banner year."
        },
        {
            "id": "https://businessinaction.com/sales/an-empathic-approach-to-sales/",
            "url": "https://businessinaction.com/sales/an-empathic-approach-to-sales/",
            "title": "An Empathic Approach to Sales",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/10/heartcenteredselling-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8119\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/an-empathic-approach-to-sales/\">An Empathic Approach to Sales</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post An Empathic Approach to Sales appeared first on Business In Action.",
            "date_published": "2024-10-02T08:00:17+00:00",
            "date_modified": "2024-08-30T17:54:15+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "Business",
                "Business Strategy",
                "Sales",
                "Selling",
                "Selling Tips"
            ],
            "summary": "This technique eschews gimmicks, prioritizing authenticity and relationship building to achieve sales goals."
        },
        {
            "id": "https://businessinaction.com/sales/what-data-can-do-for-sales/",
            "url": "https://businessinaction.com/sales/what-data-can-do-for-sales/",
            "title": "What Data Can Do for Sales",
            "content_html": "<img src=\"https://businessinaction.com/wp-content/uploads/sites/6/2024/07/datatoimprovesales-main-300x158.jpg\"><a class=\"simplefavorite-button\" data-postid=\"8020\" data-siteid=\"6\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\"><i class=\"ion-ios-heart-outline\"></i></a><p>The post <a rel=\"nofollow\" href=\"https://businessinaction.com/sales/what-data-can-do-for-sales/\">What Data Can Do for Sales</a> appeared first on <a rel=\"nofollow\" href=\"https://businessinaction.com\">Business In Action</a>.</p>\n",
            "content_text": "The post What Data Can Do for Sales appeared first on Business In Action.",
            "date_published": "2024-09-17T08:00:46+00:00",
            "date_modified": "2024-07-18T16:46:49+00:00",
            "author": {
                "name": "ajimenez",
                "url": "https://businessinaction.com/author/ajimenez/",
                "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g"
            },
            "tags": [
                "KPIs",
                "Metrics",
                "Revenue",
                "Sales Data",
                "Sales Goals",
                "Sales"
            ],
            "summary": "Learn the secrets of the trade from sales expert Doug Dvorak."
        }
    ]
}