{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://businessinaction.com/category/marketing/feed/json/ -- and add it your reader.", "home_page_url": "https://businessinaction.com/category/marketing/", "feed_url": "https://businessinaction.com/category/marketing/feed/json/", "title": "Business In Action", "items": [ { "id": "https://businessinaction.com/marketing/marketing-lessons-from-major-2026-events/", "url": "https://businessinaction.com/marketing/marketing-lessons-from-major-2026-events/", "title": "Marketing Lessons From Major 2026 Events", "content_html": "

The post Marketing Lessons From Major 2026 Events appeared first on Business In Action.

\n", "content_text": "The post Marketing Lessons From Major 2026 Events appeared first on Business In Action.", "date_published": "2026-05-04T08:00:02+00:00", "date_modified": "2026-04-27T19:07:32+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "tags": [ "2026", "Business Owners", "Marketing Tips", "Small Business", "Marketing" ], "summary": "Turn your everyday promotions into memorable experiences using the strategies behind America\u2019s 250th anniversary and the World Cup." }, { "id": "https://businessinaction.com/marketing/why-calls-to-action-are-crucial/", "url": "https://businessinaction.com/marketing/why-calls-to-action-are-crucial/", "title": "Why Calls to Action Are Crucial", "content_html": "

The post Why Calls to Action Are Crucial appeared first on Business In Action.

\n", "content_text": "The post Why Calls to Action Are Crucial appeared first on Business In Action.", "date_published": "2026-04-29T08:00:38+00:00", "date_modified": "2026-04-27T18:39:54+00:00", "author": { "name": "jshaw", "url": "https://businessinaction.com/author/jshaw/", "avatar": "https://secure.gravatar.com/avatar/82c9132115b5cb74c8d4fb20cf990f4e3fb8822fa552fdc3e362ead755a6b041?s=512&d=mm&r=g" }, "tags": [ "Marketing", "Promotion", "Sales", "Website" ], "summary": "Get to know what makes these sentences so impactful. " }, { "id": "https://businessinaction.com/marketing/gear-up-your-enterprise-with-golf/", "url": "https://businessinaction.com/marketing/gear-up-your-enterprise-with-golf/", "title": "Gear Up Your Enterprise with Golf", "content_html": "

The post Gear Up Your Enterprise with Golf appeared first on Business In Action.

\n", "content_text": "The post Gear Up Your Enterprise with Golf appeared first on Business In Action.", "date_published": "2026-03-25T08:00:06+00:00", "date_modified": "2026-02-11T15:48:42+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Communication", "Golf", "Golf Course", "Networking", "Team Building", "Marketing" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/marketing/build-a-better-business-website/", "url": "https://businessinaction.com/marketing/build-a-better-business-website/", "title": "Build a Better Business Website", "content_html": "

The post Build a Better Business Website appeared first on Business In Action.

\n", "content_text": "The post Build a Better Business Website appeared first on Business In Action.", "date_published": "2026-03-18T08:00:41+00:00", "date_modified": "2026-02-11T15:47:22+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Digital Marketing", "Marketing", "Small Business", "Website" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/marketing/find-your-competitive-advantage/", "url": "https://businessinaction.com/marketing/find-your-competitive-advantage/", "title": "Find Your Competitive Advantage", "content_html": "

The post Find Your Competitive Advantage appeared first on Business In Action.

\n", "content_text": "The post Find Your Competitive Advantage appeared first on Business In Action.", "date_published": "2026-01-12T08:00:52+00:00", "date_modified": "2025-12-29T15:42:44+00:00", "author": { "name": "strexler", "url": "https://businessinaction.com/author/strexler/", "avatar": "https://secure.gravatar.com/avatar/bfdad1d0f4bb8763ecd0c9f9672e8f2d9b9ed5aa5d22def1bf6d02656996176c?s=512&d=mm&r=g" }, "tags": [ "Business growth", "Business Owners", "Business Strategy", "Competition", "Marketing", "Marketing Plan", "Small Business" ], "summary": "Get tips from a sales professional on how to handle customer conflict." }, { "id": "https://businessinaction.com/marketing/marketing-alternatives-to-social-media/", "url": "https://businessinaction.com/marketing/marketing-alternatives-to-social-media/", "title": "Marketing Alternatives to Social Media", "content_html": "

The post Marketing Alternatives to Social Media appeared first on Business In Action.

\n", "content_text": "The post Marketing Alternatives to Social Media appeared first on Business In Action.", "date_published": "2025-09-26T08:00:56+00:00", "date_modified": "2025-06-17T17:12:15+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Business Owners", "Email", "Entrepreneur", "Marketing", "Marketing Tips", "Networking", "SEO" ], "summary": "Here\u2019s how to strengthen your business with traditional marketing approaches." }, { "id": "https://businessinaction.com/marketing/spotlight-your-brand-on-substack/", "url": "https://businessinaction.com/marketing/spotlight-your-brand-on-substack/", "title": "Spotlight Your Brand on Substack", "content_html": "

The post Spotlight Your Brand on Substack appeared first on Business In Action.

\n", "content_text": "The post Spotlight Your Brand on Substack appeared first on Business In Action.", "date_published": "2025-09-18T08:00:05+00:00", "date_modified": "2025-06-17T17:04:18+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Email", "Marketing", "Newsletter", "Social Media", "Substack" ], "summary": "Here\u2019s how a relatively new platform is rife with promotional opportunities." }, { "id": "https://businessinaction.com/marketing/the-marketing-potential-of-sponsorships/", "url": "https://businessinaction.com/marketing/the-marketing-potential-of-sponsorships/", "title": "The Marketing Potential of Sponsorships", "content_html": "

The post The Marketing Potential of Sponsorships appeared first on Business In Action.

\n", "content_text": "The post The Marketing Potential of Sponsorships appeared first on Business In Action.", "date_published": "2025-06-04T08:00:56+00:00", "date_modified": "2025-03-18T15:02:48+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Charity", "Donations", "Marketing Tips", "Philanthropy", "Sponsorship", "Marketing" ], "summary": "Aligning your organization with altruistic ones could be mutually beneficial." }, { "id": "https://businessinaction.com/marketing/leveraging-social-media-algorithms/", "url": "https://businessinaction.com/marketing/leveraging-social-media-algorithms/", "title": "Leveraging Social Media Algorithms", "content_html": "

The post Leveraging Social Media Algorithms appeared first on Business In Action.

\n", "content_text": "The post Leveraging Social Media Algorithms appeared first on Business In Action.", "date_published": "2025-05-21T08:00:45+00:00", "date_modified": "2026-05-01T22:13:54+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Algorithm", "Marketing Tips", "Promotion", "Small Business", "Social Media", "Marketing" ], "summary": "Learn how to apply social media\u2019s mechanics to your advantage." }, { "id": "https://businessinaction.com/marketing/outsource-your-way-to-top-notch-social-media/", "url": "https://businessinaction.com/marketing/outsource-your-way-to-top-notch-social-media/", "title": "Outsource Your Way to Top-Notch Social Media", "content_html": "

The post Outsource Your Way to Top-Notch Social Media appeared first on Business In Action.

\n", "content_text": "The post Outsource Your Way to Top-Notch Social Media appeared first on Business In Action.", "date_published": "2025-05-15T08:00:43+00:00", "date_modified": "2025-02-26T17:03:47+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Digital Marketing", "Marketing", "Marketing Tips", "Social Media", "Social Media Marketing" ], "summary": "Uncover the benefits of delegating your social media to experts." }, { "id": "https://businessinaction.com/marketing/content-ideas-for-the-customer-journey/", "url": "https://businessinaction.com/marketing/content-ideas-for-the-customer-journey/", "title": "Content Ideas for the Customer Journey", "content_html": "

The post Content Ideas for the Customer Journey appeared first on Business In Action.

\n", "content_text": "The post Content Ideas for the Customer Journey appeared first on Business In Action.", "date_published": "2025-04-25T08:00:31+00:00", "date_modified": "2025-01-22T15:39:45+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "content marketing", "Marketing Plan", "Marketing Tips", "Social Media", "Target Audience", "Marketing", "Small Business" ], "summary": "This framework can help you make sense of your target audience and write more appealing marketing messaging." }, { "id": "https://businessinaction.com/culture/storytelling-the-secret-to-a-memorable-brand/", "url": "https://businessinaction.com/culture/storytelling-the-secret-to-a-memorable-brand/", "title": "Storytelling: The Secret to a Memorable Brand", "content_html": "

The post Storytelling: The Secret to a Memorable Brand appeared first on Business In Action.

\n", "content_text": "The post Storytelling: The Secret to a Memorable Brand appeared first on Business In Action.", "date_published": "2025-04-17T08:00:38+00:00", "date_modified": "2025-01-22T14:48:26+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Branding", "Culture", "Marketing" ], "summary": "Discover why storytelling is key to building a favored brand, fostering emotional connections, and creating loyal customers." }, { "id": "https://businessinaction.com/marketing/unlock-the-potential-of-mobile-marketing/", "url": "https://businessinaction.com/marketing/unlock-the-potential-of-mobile-marketing/", "title": "Unlock the Potential of Mobile Marketing", "content_html": "

The post Unlock the Potential of Mobile Marketing appeared first on Business In Action.

\n", "content_text": "The post Unlock the Potential of Mobile Marketing appeared first on Business In Action.", "date_published": "2025-03-26T08:00:01+00:00", "date_modified": "2025-02-25T20:55:51+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Cell Phone", "Marketing", "Mobile", "Phone" ], "summary": "Mobile-marketing strategies to help attract consumers and close more deals." }, { "id": "https://businessinaction.com/leadership/shaping-brand-success-with-customer-reviews/", "url": "https://businessinaction.com/leadership/shaping-brand-success-with-customer-reviews/", "title": "Shaping Brand Success with Customer Reviews", "content_html": "

The post Shaping Brand Success with Customer Reviews appeared first on Business In Action.

\n", "content_text": "The post Shaping Brand Success with Customer Reviews appeared first on Business In Action.", "date_published": "2025-03-20T08:00:40+00:00", "date_modified": "2024-12-31T16:14:54+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "Brand", "Brand strategy", "customer experience", "Customer Reviews", "Marketing", "Reviews", "Success", "Leadership" ], "summary": "Learn how customer feedback can drive your business\u2019s growth and reputation." }, { "id": "https://businessinaction.com/marketing/the-power-of-word-of-mouth-marketing/", "url": "https://businessinaction.com/marketing/the-power-of-word-of-mouth-marketing/", "title": "The Power of Word-of-Mouth Marketing", "content_html": "

The post The Power of Word-of-Mouth Marketing appeared first on Business In Action.

\n", "content_text": "The post The Power of Word-of-Mouth Marketing appeared first on Business In Action.", "date_published": "2025-02-12T08:00:51+00:00", "date_modified": "2025-01-23T17:32:11+00:00", "author": { "name": "ajimenez", "url": "https://businessinaction.com/author/ajimenez/", "avatar": "https://secure.gravatar.com/avatar/370fd3ef5b2313c7465c0026a4c2af9d14c7c1f31fb160ddbba3f572f8b74842?s=512&d=mm&r=g" }, "tags": [ "content marketing", "Digital Marketing", "Marketing", "Marketing Tips", "Social Media Marketing" ], "summary": "Your customers\u2019 authentic experiences with your business can be powerful advertising tools for your company." } ] }